{{Reliance Jewels}}, one of the largest jewellery retail chains in India, is tapping the seasonal jewellery demand with its ‘The Biggest Diamond Rush’ drive. A discount of upto 100 percent on making charges and a 2N/3D free holiday pack from Club Mahindra has been tagged along with every purchase during this drive. A bumper prize is also packed into the promotion, inviting customers to fill in a contest form, from which eight lucky winners will be drawn and awarded an absolutely free lifetime membership from Club Mahindra.%% The brand considers this initiative to help it engage with its customers, offering them a memorable shopping experience in addition to the brand’s innovative collections.%% The promotion runs for almost two months, from December 1st to January 22nd 2012, across all 32 Reliance Jewels stores in India spread in 23 cities. Reliance Jewels’ offers gold and diamond jewellery (in 22 and 18 karat gold) crafted in traditional and contemporary motifs.%%