Anmol Jewellers has teamed with jewellery ecommerce portal Velevetcase.com to bring its jewellery to e-commerce space. The announcement was made at a press conference held on 28th July, 2015 12 pm at Trident, BKC. Bollywood actress Kriti Sanon adorned Anmol’s exquisite jewellery at the launch. This is the first time that Anmol Jewellers has forayed into the ecommerce space. The brand is one of the very few fine jewellery brands announcing its association with online retail space, making it a bold move for others to follow. By venturing in the ecommerce space Anmol Jewellers is trying to reach out to its potential customers across the globe, as e-commerce is gradually dissolving all boundaries between a brand and its buyers. The affordable collection will comprise of unique array of jewellery pieces like rings, earrings & pendant sets starting at Rs. 10,000 onwards. These products will be available to buyers nationally and internationally. All products available with Velvetcase will have Anmol Jewellers assurance on high quality & design. In the near future, Anmol Jewellers would also present designer jewellery pieces and collection on the ecommerce portal for its customers. On this occasion, Ishu Datwani, Founder, Anmol Jewellers shared, “The online retail space is growing at a rapid pace and is gradually evolving the entire jewellery shopping experience. The online medium is a great way to reach out to consumers in cities and countries where we don’t have a physical retail presence to expand our client base. Since the gold prices have plummeted steeply, we think it’s the best time to expand our retail presence on online. With this venture we are bringing the Era Of Design to the online retail space.”