Manubhai Jewellers’ “Saas Bahu Ki Jodi” contest returned this season with its third edition following an overwhelming response from the customers. The contest celebrated the unique bond between mothers-in-law and daughters-in-law and also gave them an opportunity to not only strengthen their bond but also to win jewellery from Manubhai Jewellers. Customers who participated in the contest registered themselves at their stores or on their website. The contest was simple, where Saas’& Bahus came to the store dressed in their best attires and adorned Manubhai Jewellers’ jewellery while being clicked. The participants were evaluated on their team work and the bond that they showcased. The Jodi’s who created the best looks won jewellery from Manubhai Jewellers. And this seasons winning Jodi’s were, Mrs. Rajani and Shreya Tanna, who complimented each other radiantly, receiving 18K gold premium CZ earrings from Manubhai Jewellers. The objective was to bring the mothers-in-law and daughters-in-law closer to each other by bestowing upon each other, the best look possible. The couples participated in the event graciously providing a great response to Manubhai Jewellers’summoning for Saas’ and Bahu’s, who were ready to complement each other in the feat to crown themselves as the best. In the end, the contest saw alluring jewellery being praised throughout their stores with extravagant smiles on each of the contestants’ faces. Samir Sagar, Director, Manubhai Jewellers said, “With every season that comes, we try to create memorable moments for our customers. Each customer that shops with us shares an old relationship with our brand. Activities like Saas Bahu Ki Jodi help us make this journey more memorable and fun. It is overwhelming to see Saas-Bahu duos coming to the store and having carefree moments of joy. From time to time, Manubhai Jewellers has created such activities for their consumers that can bind their relationship with their loved ones at the same time give them a moment to cherish.