Style Quotient Jewellery Pvt Ltd, the creator of designer silver jewellery, has joined hands with the czar of the fashion world Tarun Tahiliani to launch a contemporary yet traditional line of designer jewellery under the brand ‘TarunTahiliani’. The entire Tarun Tahiliani range will be made available to the interested jewellers across the nation by Style Quotient, which will create an exciting business opportunity for all to collaborate with the designer jewellery brand. Prasad Kapre, CEO and Director, Style Quotient Jewellery Pvt Ltd, says, “We are offering designer silver jewellery for those women who embellish different looks for social events, parties, family functions, weddings etc. Moreover, silver is projected to be the new gold in the coming years with respect to investment and personal jewellery preferences due to its affordability and excellent scope for creativity and design innovations. We believe our tie up with Tarun Tahiliani will bring us excellent business opportunities and help position our brand in the luxury designer jewellery segment.” Tarun Tahiliani adds, “I have always been fascinated by jewellery for its attributes, seductive powers and its incredible ability to inspire and enhance every look. This new line of hand-crafted, silver based jewels by Style Quotient Jewellery is mixed with semi-precious stones, pearls, beads and much more to create masterpieces of allure and desire. We together have worked with a fantastic pool of designers and craftsmen to add gleam to the silver jewellery and hope our new collection is appreciated and worn across the globe.”