Gitanjali Group – a $2.5b global conglomerate, listed on the NSE and the BSE, opened its first multi-brand store in Meena Bazaar, Dubai accompanied by a glamorous event at Mina Al Salam. The highlight of the event was the presence of Priyanka Chopra, former Miss World and top Bollywood actress. Priyanka – also the brand ambassador of Asmi by Gitanjali Jewels – inaugurated the group’s showroom earlier. The event was attended by a large number of press members and the who’s who of the Asian community residing in Dubai. %% The store’s interiors were innovatively designed with gleaming glass cases and brands on display. With elegant design elements, the store has key attributes of Gitanjali stores around the world. It will offer an extraordinary range of jewellery keeping in with the preferences of international clientele visiting Dubai. The 2,000 square feet store is poised perfectly to attract Asians with an impressive array of renowned jewellery brands such as Asmi, Nakshatra, Nizam,Gili & Adler & Roth.%% The store houses an exquisite and glamorous range of diamond jewellery as well as 22kgold jewellery adorned with precious and semi-precious stones and lustrous polki uncut diamonds, thus offering apiece for every occasion.%% Priyanka Chopra, former Miss World and Asmi’s brand ambassador, added: “I’m extremely pleased to be part of Gitanjali Jewels’ flagship store opening in Dubai. I feel part of the family as I endorse one of their most spirited brands – Asmi which means ‘I Am’ in Sanskrit. The brand represents the new age Indian woman, celebrating her economic and social independence. The brand aims to fulfil every woman’s innate need for self expression while lauding her inner fire. Thus I love it as it has a contemporary and feminine look that is distinctly evocative of strength and grace.”%%