With the growing marketing trends in jewellery industry, glamour quotient has come long way be it in terms of designs, fashion shows, store launch, advertisement camping, or having Bollywood celebrities as a brand ambassador or mascot. The word glamour can and is used to describe a great deal of things. But the real trick to projecting jewellery industry is way beyond, here glamour is to make jewellery pieces embody the promise of escape and transformation in the market and ultimately increase the profits charts. Here glamour is considered part and parcel of art and craft of design, akin to a magic spell of cuts and stones. Today’s usage remains loosely tied to that glamour notion of enchantment due to neck by neck competition. But it’s obvious in jewellery industry to agree that glamour is something that fascinates us with a combination of timeless elegance and mystery for growing the brand and earring sound profits with various market obstacles which can’t be neglected in jewellery business like- gold price, dollar rate, share market, diamond price variation and various others. %% Elements of glamour quotient like designs, promotional model, fashion shows, store launch, advertisement camping, or having Bollywood celebrities as a brand ambassador or mascot will embodies the brand and provide the brand with credible promotion and visibility. Here the usage of glamour quotient is to drive consumer notice and demand, not only for the sale and profit at the long run but they even act as a pull factor for brand recognisation and increasing the footfall at the respective retail outlets. “A vast majority of glamour quotient elements typically tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, but the glamour quotient delivers a live experience that reflects on the brand and the products”, said Ishu Datwani from Anmol Jewellers. He also added that the aam janta is so much glamour oriented, if you add glamour to your marketing strategies it not only make your brand presence strong but also turn up volumes in your sales. %% Ishu also explains thou the enterprising power behind the marketing trend is surely the glamour tactics but the quality factor has always been a virtue of paramount significance; ultimately your product value and that takes the stand for you in the market not the marketing or the glamour gimmick. The basic thumb rule while using the glamour quotient elements are knows the product, know the competition and know the market. He explained with an example that, Shilpa Shetty is our regular client and a very good friend; she wore jewellery from Anmol on her wedding day. She is not our brand mascot or we have used her in any sort of camping. She puts that trust factor in us but yes the face Shilpa Shetty surely helps as a glamour quotient for our brand. So these elements are constantly present and building up the reputation of the company and stirring up the interest of the general public.%%

Glamour marketing trends entails helping potential customers discover the brand, so that add bit of sales function. Fundamentally, through glamour quotient element, their task is to keep the image positive and to help others learn about the brand. %% “Glamour is an imaginative experience—an illusion, but talking about glamour marketing elements; they are very much alive, as they are imitable and accessible at some level”. Trying to create products and experiences that master this ideal, where “illusion meets imagination,”—yet glamour has been a key ingredient in both design and marketing campaigns for decades. Sirish Chandrashekhar, Senior Marketing Manager, Tanishq says, “Jewellery is one such category which has always been associated with beauty. Glamour is intrinsic to this category itself. Platforms such as fashion shows, model promotion or using a Bollywood celebrity only enhance jewelry’s association with glamour. But still the game rule is the quality of product.” Furthered explained these marketing glamour tactics can be termed as evangelists, don’t just show up on your doorstep and shout your brand aloud, praise like a medieval town cries, yet they are all around you- maybe even closer than you think. And with little work, some invest in time and dash of glamour quotient, you can cultivate your own brand and that will serve as enthusiastic champions for you balance sheet rolling down the profits. %% Stating taking the subject of Brand Ambassador, Sirish also explained, having a brand ambassadors or brand mascot is another way of saying there are people who are passionate about your brands. This passion can’t be bought, sold or dictated- it must come originally from the person who is endorsing your brand. Otherwise, the testimonial won’t be authentic and people will see straight through it like a senator’s latest excuse. So marketing tools like fashion show, product launch via model & mascot or using a Bollywood star jus add to the pull factor not the sales. Jewellery is a big money; people think, analyze the quality and test different brands before buying even a single piece. So you can not fool people for the sale but yes usage of such tools is a cherry on the cake. He also said, “Having a Bollywood brand ambassador is noticeable trend in the industry, at Tanishq we only associate with celebrities when there is a strong idea and a suitable fit”. %%

Jewellery Business is full of glamour quotient. Today brands use these quotients as witchcraft to their advantage and put some substance behind their brand awareness illusory. “The illusory is quite compelling—because it’s the customer who supplies the missing content from the experience, as customer is the King. That’s why these glamour elements like ad campaigns, fashion shows, product launch are emotionally compelling—you can put yourself into that situation and imagine the transformation.” That means that glamour quotient elements also needs the right spokesperson, the right experience and, by extension, the right advertising campaign. And all of these, ideally, should be driven by the customer. Sunil Datwani of Gehna Jeweller explained, “Glamour is draw, you cannot avoid it. It sells more than your words. Surviving in today’s era with full profits in your business, is what you cannot do without any glamour’s marketing tool. “Fashion show, showstopper, having a Bollywood star at any of product launch or store launch and having a Bollywood celebrity as your brand ambassador surely rules the market”. Jo Dikhta Hai Who Bikta Hai!, said Sunil Datwani. %% “Glamour is a theme that has been compelling people for a long time. It’s really one of the highest forms of aspirational marketing.” How we define glamour and who epitomizes glamour changes from time to time and business to business. But what remains is that ‘We are addicted to glamour’ and the basic idea is you cannot survive with your folded hands towards the Glamour Quotient tools. %%

With the growing marketing trends in jewellery industry, glamour quotient has come long way be it in terms of designs, fashion shows, store launch, advertisement camping, or having Bollywood celebrities as a brand ambassador or mascot. The word glamour can and is used to describe a great deal of things. But the real trick to projecting jewellery industry is way beyond, here glamour is to make jewellery pieces embody the promise of escape and transformation in the market and ultimately increase the profits charts. Here glamour is considered part and parcel of art and craft of design, akin to a magic spell of cuts and stones. Today’s usage remains loosely tied to that glamour notion of enchantment due to neck by neck competition. But it’s obvious in jewellery industry to agree that glamour is something that fascinates us with a combination of timeless elegance and mystery for growing the brand and earring sound profits with various market obstacles which can’t be neglected in jewellery business like- gold price, dollar rate, share market, diamond price variation and various others. %% Elements of glamour quotient like designs, promotional model, fashion shows, store launch, advertisement camping, or having Bollywood celebrities as a brand ambassador or mascot will embodies the brand and provide the brand with credible promotion and visibility. Here the usage of glamour quotient is to drive consumer notice and demand, not only for the sale and profit at the long run but they even act as a pull factor for brand recognisation and increasing the footfall at the respective retail outlets. “A vast majority of glamour quotient elements typically tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, but the glamour quotient delivers a live experience that reflects on the brand and the products”, said Ishu Datwani from Anmol Jewellers. He also added that the aam janta is so much glamour oriented, if you add glamour to your marketing strategies it not only make your brand presence strong but also turn up volumes in your sales. %% Ishu also explains thou the enterprising power behind the marketing trend is surely the glamour tactics but the quality factor has always been a virtue of paramount significance; ultimately your product value and that takes the stand for you in the market not the marketing or the glamour gimmick. The basic thumb rule while using the glamour quotient elements are knows the product, know the competition and know the market. He explained with an example that, Shilpa Shetty is our regular client and a very good friend; she wore jewellery from Anmol on her wedding day. She is not our brand mascot or we have used her in any sort of camping. She puts that trust factor in us but yes the face Shilpa Shetty surely helps as a glamour quotient for our brand. So these elements are constantly present and building up the reputation of the company and stirring up the interest of the general public.%%

Glamour marketing trends entails helping potential customers discover the brand, so that add bit of sales function. Fundamentally, through glamour quotient element, their task is to keep the image positive and to help others learn about the brand. %% “Glamour is an imaginative experience—an illusion, but talking about glamour marketing elements; they are very much alive, as they are imitable and accessible at some level”. Trying to create products and experiences that master this ideal, where “illusion meets imagination,”—yet glamour has been a key ingredient in both design and marketing campaigns for decades. Sirish Chandrashekhar, Senior Marketing Manager, Tanishq says, “Jewellery is one such category which has always been associated with beauty. Glamour is intrinsic to this category itself. Platforms such as fashion shows, model promotion or using a Bollywood celebrity only enhance jewelry’s association with glamour. But still the game rule is the quality of product.” Furthered explained these marketing glamour tactics can be termed as evangelists, don’t just show up on your doorstep and shout your brand aloud, praise like a medieval town cries, yet they are all around you- maybe even closer than you think. And with little work, some invest in time and dash of glamour quotient, you can cultivate your own brand and that will serve as enthusiastic champions for you balance sheet rolling down the profits. %% Stating taking the subject of Brand Ambassador, Sirish also explained, having a brand ambassadors or brand mascot is another way of saying there are people who are passionate about your brands. This passion can’t be bought, sold or dictated- it must come originally from the person who is endorsing your brand. Otherwise, the testimonial won’t be authentic and people will see straight through it like a senator’s latest excuse. So marketing tools like fashion show, product launch via model & mascot or using a Bollywood star jus add to the pull factor not the sales. Jewellery is a big money; people think, analyze the quality and test different brands before buying even a single piece. So you can not fool people for the sale but yes usage of such tools is a cherry on the cake. He also said, “Having a Bollywood brand ambassador is noticeable trend in the industry, at Tanishq we only associate with celebrities when there is a strong idea and a suitable fit”. %%

Jewellery Business is full of glamour quotient. Today brands use these quotients as witchcraft to their advantage and put some substance behind their brand awareness illusory. “The illusory is quite compelling—because it’s the customer who supplies the missing content from the experience, as customer is the King. That’s why these glamour elements like ad campaigns, fashion shows, product launch are emotionally compelling—you can put yourself into that situation and imagine the transformation.” That means that glamour quotient elements also needs the right spokesperson, the right experience and, by extension, the right advertising campaign. And all of these, ideally, should be driven by the customer. Sunil Datwani of Gehna Jeweller explained, “Glamour is draw, you cannot avoid it. It sells more than your words. Surviving in today’s era with full profits in your business, is what you cannot do without any glamour’s marketing tool. “Fashion show, showstopper, having a Bollywood star at any of product launch or store launch and having a Bollywood celebrity as your brand ambassador surely rules the market”. Jo Dikhta Hai Who Bikta Hai!, said Sunil Datwani. %% “Glamour is a theme that has been compelling people for a long time. It’s really one of the highest forms of aspirational marketing.” How we define glamour and who epitomizes glamour changes from time to time and business to business. But what remains is that ‘We are addicted to glamour’ and the basic idea is you cannot survive with your folded hands towards the Glamour Quotient tools. %%

With the growing marketing trends in jewellery industry, glamour quotient has come long way be it in terms of designs, fashion shows, store launch, advertisement camping, or having Bollywood celebrities as a brand ambassador or mascot. The word glamour can and is used to describe a great deal of things. But the real trick to projecting jewellery industry is way beyond, here glamour is to make jewellery pieces embody the promise of escape and transformation in the market and ultimately increase the profits charts. Here glamour is considered part and parcel of art and craft of design, akin to a magic spell of cuts and stones. Today’s usage remains loosely tied to that glamour notion of enchantment due to neck by neck competition. But it’s obvious in jewellery industry to agree that glamour is something that fascinates us with a combination of timeless elegance and mystery for growing the brand and earring sound profits with various market obstacles which can’t be neglected in jewellery business like- gold price, dollar rate, share market, diamond price variation and various others. %% Elements of glamour quotient like designs, promotional model, fashion shows, store launch, advertisement camping, or having Bollywood celebrities as a brand ambassador or mascot will embodies the brand and provide the brand with credible promotion and visibility. Here the usage of glamour quotient is to drive consumer notice and demand, not only for the sale and profit at the long run but they even act as a pull factor for brand recognisation and increasing the footfall at the respective retail outlets. “A vast majority of glamour quotient elements typically tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, but the glamour quotient delivers a live experience that reflects on the brand and the products”, said Ishu Datwani from Anmol Jewellers. He also added that the aam janta is so much glamour oriented, if you add glamour to your marketing strategies it not only make your brand presence strong but also turn up volumes in your sales. %% Ishu also explains thou the enterprising power behind the marketing trend is surely the glamour tactics but the quality factor has always been a virtue of paramount significance; ultimately your product value and that takes the stand for you in the market not the marketing or the glamour gimmick. The basic thumb rule while using the glamour quotient elements are knows the product, know the competition and know the market. He explained with an example that, Shilpa Shetty is our regular client and a very good friend; she wore jewellery from Anmol on her wedding day. She is not our brand mascot or we have used her in any sort of camping. She puts that trust factor in us but yes the face Shilpa Shetty surely helps as a glamour quotient for our brand. So these elements are constantly present and building up the reputation of the company and stirring up the interest of the general public.%%

Glamour marketing trends entails helping potential customers discover the brand, so that add bit of sales function. Fundamentally, through glamour quotient element, their task is to keep the image positive and to help others learn about the brand. %% “Glamour is an imaginative experience—an illusion, but talking about glamour marketing elements; they are very much alive, as they are imitable and accessible at some level”. Trying to create products and experiences that master this ideal, where “illusion meets imagination,”—yet glamour has been a key ingredient in both design and marketing campaigns for decades. Sirish Chandrashekhar, Senior Marketing Manager, Tanishq says, “Jewellery is one such category which has always been associated with beauty. Glamour is intrinsic to this category itself. Platforms such as fashion shows, model promotion or using a Bollywood celebrity only enhance jewelry’s association with glamour. But still the game rule is the quality of product.” Furthered explained these marketing glamour tactics can be termed as evangelists, don’t just show up on your doorstep and shout your brand aloud, praise like a medieval town cries, yet they are all around you- maybe even closer than you think. And with little work, some invest in time and dash of glamour quotient, you can cultivate your own brand and that will serve as enthusiastic champions for you balance sheet rolling down the profits. %% Stating taking the subject of Brand Ambassador, Sirish also explained, having a brand ambassadors or brand mascot is another way of saying there are people who are passionate about your brands. This passion can’t be bought, sold or dictated- it must come originally from the person who is endorsing your brand. Otherwise, the testimonial won’t be authentic and people will see straight through it like a senator’s latest excuse. So marketing tools like fashion show, product launch via model & mascot or using a Bollywood star jus add to the pull factor not the sales. Jewellery is a big money; people think, analyze the quality and test different brands before buying even a single piece. So you can not fool people for the sale but yes usage of such tools is a cherry on the cake. He also said, “Having a Bollywood brand ambassador is noticeable trend in the industry, at Tanishq we only associate with celebrities when there is a strong idea and a suitable fit”. %%

Jewellery Business is full of glamour quotient. Today brands use these quotients as witchcraft to their advantage and put some substance behind their brand awareness illusory. “The illusory is quite compelling—because it’s the customer who supplies the missing content from the experience, as customer is the King. That’s why these glamour elements like ad campaigns, fashion shows, product launch are emotionally compelling—you can put yourself into that situation and imagine the transformation.” That means that glamour quotient elements also needs the right spokesperson, the right experience and, by extension, the right advertising campaign. And all of these, ideally, should be driven by the customer. Sunil Datwani of Gehna Jeweller explained, “Glamour is draw, you cannot avoid it. It sells more than your words. Surviving in today’s era with full profits in your business, is what you cannot do without any glamour’s marketing tool. “Fashion show, showstopper, having a Bollywood star at any of product launch or store launch and having a Bollywood celebrity as your brand ambassador surely rules the market”. Jo Dikhta Hai Who Bikta Hai!, said Sunil Datwani. %% “Glamour is a theme that has been compelling people for a long time. It’s really one of the highest forms of aspirational marketing.” How we define glamour and who epitomizes glamour changes from time to time and business to business. But what remains is that ‘We are addicted to glamour’ and the basic idea is you cannot survive with your folded hands towards the Glamour Quotient tools. %%