In a move which will evoke nostalgia across the country, Kalyan Jewellers, India’s trusted and leading jewellery brand, has roped in Mrs. Jaya Bachchan as its most recent brand ambassador adding to the galaxy of personalities associated with the brand. The relationship with Mrs. Bachchan kicks off with a television commercial co-starring husband and Kalyan Jewellers national brand ambassador Amitabh Bachchan promoting the latest offering from Kalyan Jewellers – the Mudhra collection. The collection comprises of fine antique jewellery, delicately handcrafted, which is reminiscent of India’s rich tradition. Each piece of the Mudhra collection tells a fascinating story of times gone by and a promising future ahead. Kalyan Jewellers’ initiative to bring Indian cinema’s iconic couple together to launch the collection is in line with the strong and timeless appeal of the Mudhra collection. The Mudhra collection consists of assorted handcrafted chokers, a choice of long & short necklaces, bangles and earrings designed by specialists from across the country and crafted by Kalyan’s skilled artisans. The jewellery focuses specially on bridal wear and is designed for today’s Indian woman and has an eclectic mix of traditional and modern designs. The Mudhra collection has exquisite pieces that weigh up to 400 grams. Mrs. Jaya Bachchan will feature in marketing campaigns of Kalyan Jewellers and support the various sub-brands and collections. ‘’I am delighted to be associated with Kalyan Jewellers who have established themselves as one of the leading jewellery brands in the country. I have been impressed with their astute and comprehensive collection as also their emphasis on quality and transparency. I am excited to start my relationship with the Mudhra collection where I am also getting an opportunity to share screen with Amitji after a long time,’’ said Mrs. Jaya Bachchan. ‘’I have been an integral part of Kalyan Jewellers’ journey and have seen the brand growing in stature over the years. Their latest collection is the impressive handcrafted Mudhra collection. Sharing the screen with Jaya has always been special and I look forward to many more Kalyan Jewellers precious moments with her,’’ added Amitabh Bachchan. Commenting on the development, T.S Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said, “We have always been keen to extend our association with the Bachchan family by involving Mrs. Jaya Bachchan. The attributes of the Mudhra collection presented the perfect platform to introduce the first family of Indian cinema as the brand ambassadors. Jaya Bachchan has been a role model for Indian women successfully carrying her multiple responsibilities. Her timeless grace, charisma and elegance epitomizes the Mudhra collection. The chord that Jaya and Amitabh Bachchan strike together with people cutting across continents is unparalleled and the coming together India cinema’s iconic couple marks yet another historic occasion for Kalyan Jewellers,’’ Kalyanaraman added. Kalyan Jewellers has emerged as a strong national player with a presence across South India, Maharashtra, Gujarat, National Capital Region (NCR), Punjab and Odisha. The company has a network of 86 exclusive showrooms in India and West Asia.