Salman Khan, one of the most influential Bollywood stars of all times launched the new logo of PNG Jewellers on November 13, 2015 at their Vile Parle showroom. PNG Jewellers, a leading jewellery brand with multiple showrooms across India, UAE and the U.S.A have launched their new logo, ‘Parampara Achai ki’, a notion really close to their heart. PNG Jewellers differentiate itself from the rest of the market by emphasizing on the idea of trust amongst the consumers. They have managed to build and maintain a certain sense reliability and faith amongst the customers and establish a loyal relationship. Their new logo represents a value-rich hereditary and tradition seasoned with trust. Salman Khan, the global ambassador of PNG Jewellers has also been associated with the brand for Prem Ratan Dhan Payo this year. Majority of the jewellery for PRDP is designed by PNG Jewellers. Salman Khan and Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers seem to be delighted about this collaboration. The PRDP collection has a very noble and princely feel to it and is exclusively designed to suit each and every shot of the magnum opus. These elegant, classy and regal designs have been adorned by the lead actors of PRDP and they look just as stunning as the movie. PNG has put in innumerable efforts to create this beautiful range and they are excited about this collection being launched in stores. PNG Jewellers, as a brand enjoys a rich legacy of around two centuries and is now witnessing a rapid growth. They intend to create an image that preserves the current values and elements of the brand, yet keeping in tune with the recent times through these attempts. The new logo encompasses Purity, Trust and Commitment that they offer to their customers in terms of products, designs, services and customer relations. “Our global ambassador Salman Khan constitutes to values like such as sophistication, aspiration and thoughtfulness and the new tagline ‘Parampara achai ki’ manifests what PNG stands for. The new logo is changing the face of PNG Jewellers and kick starting a new era for us. We are enthralled to have Salman to unveil our fresh logo and can’t be more excited about our tie-up with PRDP”, Chairman and Managing Director of PNG Jewellers Saurabh Gadgil stated.