Pranda Group, Thailand’s leading jewellery manufacturer – reaffirms its leading global presence with its fully integrated and complete service that offers true mass craftsmanship in jewellery products. Stepping into the 40th year of operations, Pranda Group is regarded as a pioneer of mass craftsmanship jewellery who can achieve the mass production of commercialised jewellery embellished with meticulous details of the fine jewelry work. By focusing on the quality of its products, the company aims to be a strong alliance for its international partners through its vision as a world’s leading alliance for jewellery business that enables the valued partners to achieve the mutual growth and success.%% “We are the first jewellery maker to achieve such a long-standing contradict in jewellery making,” says Chanat Sorakraikitikul, Executive Director, Pranda Group. “For the past 40 years, Pranda Group has accomplished the impossible in jewellery world. We are able to mass-produce fine jewellery products that were once achieved only through the handmade process by highly skilled master goldsmiths. By being able to meet the global mass demand for consistency in high jewellery quality, we are truly the master of mass craftsmanship who erased the old perception that commercialised jewellery could never be beautiful and long lasting.”%% Forecasting strong growth demand due to the converging of leading fashion and luxury brands that will shift the jewellry demand toward the requirement of mass production with fine quality similar to other luxury items such as leather handbag, ready to wear clothes, Pranda Group is now putting its unique mass craftsmanship onto the center stage. The company, together with the global alliances, is now more than ready to meet the exponential jewellery demands with high quality products. Pranda Group is ready and in best position to be the key player in this growing demand of mass craftsmanship jewellery.