Kalyan Jewellers, India’s leading and most trusted jewellery brand has announced the launch of Truly Bridal, an online platform that provides the latest bridal trends and advise on wedding planning, skincare, make-up, trousseau and jewellery. The platform brings together India’s leading stylists from various beauty segments to help women, especially would-be bride’s access the spectrum of traditional and contemporary ideas in bridal couture. The rich repository of ideas and designs reflect the desires and uniqueness of a new bride as she journeys towards her special day. Truly Bridal will be hosted on Youtube as a channel and also as a Facebook page with original and curated selection of videos and blogs. Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers said, ‘’Truly Bridal is brand Kalyan’s ode to the Indian woman who is the epitome of style and substance. Our team of beauty experts and stylists from across the country will curate and capture the latest in bridal fashion and beauty to ensure that the would-be bride gets answers to all her wedding queries and creates a dream wedding experience. Truly Bridal was a natural extension of our popularity in bridal jewellery to a holistic platform that offers the Indian woman a one- stop destination for planning her wedding. This platform aims to bring out each bride’s inner beauty, confidence and glamour on the most momentous day of her life.’’