PNG Jewellers, a brand that has strived and evolved from the heart of Maharashtra has been expanding its horizons to be a global entity. In the last couple of years, they have launched multiple stores in India, U.S. and UAE. The brand has always maintained a legacy that exudes credibility, quality and reliability for the past 184 years. With this remarkable lineage PNG Jewellers is all set to launch their new campaign ‘Parampara Achchai ki’ with Bollywood super star Salman Khan as their global brand ambassador. ‘Parampara Achchai ki’ stands for all 184 years of excellence and experience of serving the loyal customers and the glorious heritage. PNG Jewellers is renowned for their rich history and evolution. Their customers have shown loyalty and faith in the brand for generations. It’s their quality of services and quality of products that kept the brand in the top league for almost two centuries. PNG Jewellers always made it a point to cater to every consumer segment by striking a balance between exclusivity and consumer oriented approach. The brand has created a legacy for itself that grows everyday through their innovative strategies. Salman Khan, the global brand ambassador of PNG Jewellers is the face of the campaign which is put together by their creative agency J. Walter Thompson India. Salman khan has played an integral role in familiarizing the brand with global consumers in last one year. PNG Jewellers has migrated from being a regional centric brand to an international one and now is planning to revamp the brand image by highlighting their glorious heritage. PNG Jewellers have kick-started the campaign the message will be conveyed to the public through the captivatingly shot commercial featuring Salman Khan and a multi city outdoor campaign. This is a paradigm shifting move for PNG Jewellers and they are leaving no stones unturned to grab eyeballs. The advertisement is directed by Tejal Patni, the mastermind behind some of the most popular ad films like Jabong for Alia Bhatt, Swarovski, Capresse, and many more, exudes elegance and creativity. The DOP, Daniel Low has done some remarkable cinematography and the advertisement touches hearts through the soulful voice of Kavita Seth, an award winning play back singer. “This is an exciting initiative, PNG Jewellers as a brand takes great pride in our history, heritage and legacy. Highlighting those elements in our latest campaign ‘Parampara Achchai Ki’ will add a lot to the brand value. We are glad to have our global brand ambassador Salman Khan as the face and we intend to create an innovative and meaningful campaign”, Chairman and Managing Director of P. N.G. Jewellers Saurabh Gadgil stated. “PNG Jewellers with their rich heritage is a familiar brand that evokes an emotion. And it is this emotion the brand film captures. Be it gold, diamond, exquisite neck pieces, stunning earrings and elegant bangles they are all mark of the tradition and brand legacy that only PNG Jewellers can claim. Salman epitomizes these similar values and takes us through the rich legacy with lyrical images that linger on”, said Ms.Tista Sen, NCD, JWT