PNG Jewellers kick-starts 'Parampara Achchai Ki' campaign with Salman Khan

Salman Khan, the global brand ambassador of PNG Jewellers is the face of the campaign which is put together by their creative agency J. Walter Thompson India.

Post By : IJ News Service On 03 March 2016 5:23 PM
“The GGJF is providing us with an exciting opportunity to explore new markets in Dubai and the Gulf region. Preparations are on to showcase new collections in 21-karat gold revolving around the region-specific aesthetics. I am working on a special collection for the show, and I am hoping to meet new clients from Pakistan, Malaysia, the entire Gulf region, Singapore and Sri Lanka”, said Mr. Mansukh Kothari, Proprietor, Vasupati Jewellers, Mumbai.%% The UAE is a global hub for the gold bullion and jewellery trade, with gold jewellery consumption estimated at US$ 2.5billion, making it one the top five in the world alongside China, India, the United States and Russia. The UAE alone accounts for 40 per cent of India’s Gem and Jewellery Exports. Home to thousands of the world’s renowned brands and products; Dubai has quickly emerged as a cosmopolitan metropolis hence offering the ideal platform for the prestigious GGJF 2014.
DMCC, Dubai’s and the region’s global gateway for commodity trade and enterprise, and the Gem & Jewellery Export Promotion Council (GJEPC) India, are to host the Global Gem & Jewellery Fair (GGJF) for the first time in Dubai, Atlantis, The Palm, from 20-22 March, 2014. %% With over 130 exhibitors participating from India and the GCC, the Global Gem & Jewellery Fair will provide an ideal platform for international buyers and sellers as they seek to trade top quality gems and couture jewellery during the three-day event where visitors from across the globe including GCC, KSA, Egypt, Lebanon, Bangladesh, Singapore, Eastern Europe, Russia, South Africa, Sri Lanka, Turkey, Pakistan and Malaysia, will take part. %% Speaking at a press conference held at Almas Tower, the tallest commercial tower in the Middle East, Ahmed Bin Sulayem, Executive Chairman, DMCC said, "It is vital to continuously create new opportunities to nurture international relations with strong trading partners such as India. That is why we are collaborating with the GJEPC to introduce the inaugural ‘Global Gem & Jewellery Fair’ to the region and the GCC market. We are proud to host this event and to welcome industry participants from across the globe to Dubai."%% Dubai has quickly emerged as one of the leading global centres for trade of gold, diamonds and precious stones. Combine that strength with the Emirate’s ideal location between the producing and consuming nations along the ‘New Silk Route’ and its unrivalled infrastructure including world-class cargo facilities, ports and airports that connect to over 220 destinations – the Emirate is all set to host the GGJF 2014.%% Mr. Pankaj Parekh, Vice-Chairman, GJEPC, said, “India’s central role as the sourcing centre for diamonds and precious stones jewellery is renowned world-wide. For years traders and visitors to India have enjoyed the craftsmanship, quality, design and cost efficiency – now it’s time we return the gesture and bring the source to Dubai - the most promising destination for the gemstones and jewellery trade in recent times.%% GJEPC is pleased to collaborate with DMCC - it has established itself as the largest free zone in the UAE and the international leader for commodities trade and enterprise in just over a decade. It is DMCC’s unrivalled track record combined with the determination to succeed that secured Dubai the inaugural Global Gem & Jewellery Fair 2014.” “The GGJF presents a great opportunity to consolidate India’s exemplary gem and jewellery manufacturing expertise with Dubai’s status as the premier gold, diamond and precious stones jewellery hub to foster and further promote global trade. Spread over 3,100 sq/m and with over 170 booths, around 130 exhibitors will showcase the very best in diamond, gold and colour stones. Being a premier invitation-only international trade fair, some 500 select buyers from across the globe will no doubt liaise with exemplary manufacturers and establish ample business opportunities,” said Mr. Saunak Parikh, International Exhibitions Convener, GJEPC.%% GGJF 2014 Participants added, “Since it is a strictly business-to-business show, I am confident that it will pull in potential business partners from different Gulf regions. As the show is being held on a large scale, both the experienced trade show partners, the GJEPC and DMCC, will market it well to draw potential buyers. Dubai offers a hassle-free, conducive atmosphere for conducting business. We will come prepared with many collections and I am confident that this show will be a great success for us”, said Mr. Shreyans Kapoor, Vice President, Kashi Jewellers, Kanpur.

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