Kalyan Jewellers, India’s trusted and leading jewelry brand has signed film actor and popular style icon Sonam Kapoor as a national brand ambassador. Sonam Kapoor will endorse Kalyan’s exquisite range of gold and diamond jewellery. Sonam Kapoor is currently shooting the new television commercial of the brand, that is expected to go on air by the end of the month. She will also feature in Kalyan’s customer engagement programmes across its showrooms, not just in India but also in West Asia where it has a strong presence. T.S. Kalyanaraman, Chairman and Managing Director said, “Sonam embodies the quintessential woman of today–strong willed, confident and with the courage of her convictions. She has always challenged fashion tradition with her flawless personal style. As a brand Kalyan has also challenged industry conventions and set its own path. Sonam’s sense of fashion and style has resonated with people from across the country and her huge popularity as a fashion icon reflects Kalyan Jewellers’ own growth trajectory and positioning in the minds of our customers.’’ ‘’Having established itself as a trusted national brand, Kalyan is embarking on a new journey with enhanced focus on localized product merchandise, wider distribution and optimization of new age media to reach an untapped customer base. We believe that Sonam Kapoor as our Brand ambassador will exemplify Kalyan’s brand values of timeless elegance and trust,’’ added Rajesh Kalyanaraman, Executive Director, Finance. Sonam Kapoor joins an eclectic group of Kalyan brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier. She will feature in the company’s communication campaigns, especially in the Northern and Western markets. Ramesh Kalyanaraman, Executive Director Marketing and Operations said, ‘’We would like to sincerely thank Ms. Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last 3 years and helping Kalyan establish itself as a leading national brand. We welcome Sonam Kapoor and are confident that her status as a style icon and popularity will strengthen future product campaigns of Kalyan Jewellers". Kalyan Jewellers has emerged as a strong national player with a presence across South India, Maharashtra, Gujarat, National Capital Region (NCR), Punjab and Odisha. The company has a network of 87 exclusive showrooms in India and West Asia.