Gurupushyamrut is an occasion where favourable alignment of stars makes it ideal for new beginnings, luck, success and prosperity. This day is all about nurturing, strengthening and multiplying which is why purchasing Jewellery is considered expedient on that day. PNG Jewellers, a brand that thrives on values, creativity and innovation, launched their sleek, modish ‘Aadhunik’ collection on the auspicious occasion Gurupushyamrut. On the day of Gudi Padwa hundreds of customers couldn’t make a purchase since the nationwide jeweller strike was going on. PNG Jewellers, a brand with over 184 years of experience and excellence has always put their consumer’s needs before their own. As a rapidly evolving jewellery brand, their ‘Aadhunik Collection’ symbolizes the new values and the changing dynamics. Inspired by classic traditional jewellery such as kolhapuri Saaj, Surya Haar, Vajratik – thushi, Tanmani, Putli Haar, this range blends all the elements of the traditional designs with a contemporary treatment. Each of these pieces has been handcrafted for the bold, dynamic new women of the era. The ‘Aadhunik’ collection as the name suggests, is sharp, one of a kind, and modern. PNG Jewellers believes in catering to customers from all age groups and of every interest. In the current market, where jewellery is an expression of art and own self, this collection epitomizes novelty, strength and originality. This range manifests the substance and soul of today’s woman and the vigor of femininity. This range predominantly comprises of a wide variety of Necklaces, Rings and Earrings. Launched on 14th of April, on the felicitous day of Gurupushyamrut, this range is worth watching out for. Saurabh Gadgil, CMD of PNG Jewellers, stated, “After 45 long days of not serving our customers, we are all excited about this launch. Hundreds of clients couldn’t make a purchase on the day of Gudi Padwa and this is our way of making up for it. Gurupushyamrut is a wonderful occasion to buy jewellery. Our ‘Aadhunik’ collection is a tribute to unique, strong and independent women and we believe it’s a landmark. Our objective for so long has been rediscovering jewellery for everyone and ‘Aadhunik’ does just that”.