Mumbai’s leading jewellery brand Manubhai Jewellers; known for their artful jewellery; took an innovative CSR step of the year by launching ‘#MJGreenBrigade’ this World Environment Day’ with an aim to create awareness amongst their patrons about the importance of greenery and environment. On World Environment Day, the store welcomed each customer with a smile and little plant saplings of fittonias and syngoniums. Staff members, too, were given little saplings that they adopted with an environment friendly message. This was the brand’s second CSR initiative after three successful years of ‘Art from Heart’ that supports women empowerment. ‘#MJGreenBrigade’ received a heart-warming response from customers, staff as well as bloggers and found homes for more than 250 saplings. On the eve of World Environment Day, Samir Sagar, Director, Manubhai Jewellers commented, “We at Manubhai Jewellers are constantly evolving with changing global scenario and as we are aware, this year the summer has been extreme and global warming has started showing evident impact. The need of hour is to create awareness amongst people that this phenomenon is real and ‘#MJGreenBrigade’ is a small step towards the same.”