Kalyan Jewellers, India’s most trusted and leading jewellery brand has announced the launch of Glo, a collection of ‘dancing’ diamond jewellery. This collection features pendants, earrings, rings and bracelets, expertly crafted and placed in a way that allows the diamond in the center to dance gracefully, with every twist, every turn and every heartbeat. The special ‘twinkle’ setting of the ornament ensures that the stone radiates and sparkles with a brilliance, which is mesmerising to all those who behold it. Unlike other diamond jewellery where the stone hang from one side and touch the skin, the centre stone or cluster of diamonds in the Glo Collection is suspended from two sides preventing the centre piece from touching the person’s body. This enables the diamond to move continuously, making it sparkle consistently and allude to the dancing illusion. There are no laser holes and no hidden strings holding the stone, leaving the stone untarnished and resplendent. Glo, the dancing diamond collection features majestic pendants, earrings and rings that are trendy, chic and fashionable. It emits the positive energy and vibe of the confident, youthful and stylish woman of today and is a celebration of her true inner self. Commenting on the new collection, T.S. Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said, “The dancing diamond collection Glo is an ode to the multidimensional woman of today and is an extension of her personality. We believe that the collection will resonate with our customers across the country and makes for the perfect adornment for any special occasion.’’ Glo Collection will be showcased in a new brand campaign featuring style diva and Kalyan Jewellers brand ambassador Sonam Kapoor. The collection is priced at Rs. 22,000 onwards and is available in Kalyan showrooms across the country.