Kalyan Jewellers - Luxury at its best

After ruling over the four gold-avid South Indian states, Kalyan Jewellers now ventures into the rich and promising state of Gujarat, as they inaugurate their first luxury showroom in Ahmadabad. The new store is well-equipped with all the modern amenities

Post By : IJ News Service On 27 November 2012 2:26 PM

While many look at gem and jewellery sector as a hostile one for new comers, however, such baseless rumours don’t deter bravehearts, who are determined to make a mark in the business. Such is the story of Kalyan Jewellers. A century old Kalyan Group was doing exceptionally good in textile manufacturing and retailing, while they thought of venturing into the jewellery business. They opened their first flagship store in 1993 in Trishur, Kerala. And since then there has been no looking back, as they now open their 38th store. Starting from Trishur, the brand has maintained a strong presence in South Indian states and has now forayed into the North Indian belt with its latests showroom in the Ambavadi area of Ahmadabad. Under the able guidance of T S Kalyanaraman, the brand has established itself as a market leader in South Indian market. Kalyanaraman is the first generation jeweller, who not only expanded the realm of Kalyan Group by adding jewellery business into it, but also contributed to the jewellery industry by bringing in revolutionary changes in terms of business model, designs, services and more. Talking about the new store, the veteran businessman says, “The new store is located in Ambavadi in Ahmadabad, a city that boasts of a rich jewellery culture. However, Ahmadabad jewellery industry was largely dominated by family run jewellery shops, so we thought of bringing an International jewellery shopping experience for the denizens here. Spread across 20,000 sq ft of area, well divided in three floors, the store is one of the largest jewellery stores in the city. Justifying its size and big brand name the store houses over two lakh of gold and diamond jewellery.” He stressed on the fact that apart from grandeur, the brand is also synonymous to trust. “Kalyan Jewellers sell only BIS Hallmarked jewellery and the diamonds are IGI certified. Each and every ornament has a rate tag that clearly shows it’s making charges and wastage,” he explains. The brand has achieved a status and earned trust of its patrons over the years and is amongst the most trusted brands in jewellery retail. Going beyond the buyer and seller relationship, Kalyan Jewellers has also made successful attempts in spreading more information and awareness about precious metal and stones. “We have done many pioneering campaigns to educate people about purity in gold, pricing malpractices in gold and cheating through offers and schemes. Through these campaigns we have indirectly forced competitors to adopt BIS hallmarking. We introduced rate tags five years ago, which is now adopted by almost all the big and small jewellers in the market. The campaigns were huge hit, as not only they were useful but were also endorsed by legends of South Indian cinema like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep. We have recently signed Aishwarya Rai Bachchan and Amitabh Bachchan to endorse these campaigns on a national scale,” says the legendary businessman.

T.S. Kalyanaraman, who is also the Chief Managing Director of Kalyan Jewellers, is assisted by his two sons Rajesh Kalyanaraman and Ramesh Kalyanaraman. Great vision, able-guidance and dedicated team work has helped the brand progress in leaps and bounds. “Our expansion plan includes opening of five more stores across India in coming few months time. And by the end of next financial year we intend to have 100 stores across the globe,” shares Rajesh Kalyanraman. The new store boasts of the latest and best of all collections. “Product innovation is a major strength of our brand. Taking inspiration from nature, we have divided our gold and diamond collections into various sub-categories. We have five sub brands for gold namely Floret – Flower based designs, Tamas – Colour based designs, Bloom – Kids Jewellery, Rang – Precious stones jewellery and Eterna – Traditional Jewellery. For diamonds, we have six sub brands, namely– Anokhi – uncut diamonds, Sakshi – Diamond studded mangalsutra, Bliss – duo bands for couples , Amore – diamonds for the youth, White Mistry our platinum and diamond collection and Antara – Bridal diamond wear. The new store will have best of all the categories as we don’t want to restrict to popular designs only. We intend to bring new and innovative designs to the cultural capital of Gujarat and thus expand the options for the buyers. Now people of Gujarat can have all kinds of jewellery and designs under one roof,” adds Rajesh Kalayanraman. Not only Kalyan Jewellers are enthusiastic about their West India debut, also the denizens of the vibrant city are equally excited about the new store that promises a whole new experience to them. “We received a fantastic response from the public on the inaugural day. The day one sale registered a sale of approximately eight kilogramme of gold. We had Amitabh Bachchan to inaugurate our store and that moment was priceless. His presence added much charm to the inaugural event. People in huge number welcomed the super star. The euphoria for gold purchase was not restricted to the first day only, the same still continues and we have been doing good sale, which is only growing as the festive and the wedding season inches closer,” says Rakesh Kalyanraman.

The new showroom’s timely inauguration proves beneficial for both the brand and the Ahmadabad public. While Kalyan Jewellers can cash in on the religious and social significance of purchases, the public can have value for their money, more variety in terms of material and designs to choose from, and most important—trusted and certified jewellery. When asked about the downtrend in the market and its impact on the business, Kalyanraman says, “The turbulent market scenario has led many jewellery stores to roll down their shutters or at least narrow down the business. However, that is not the solution. The solution lies in facing the trouble with a planned approach. We have taken a growth approach that is sure to withstand this down economy and bring back the old charm of Indian market, which is largest consumer of gold jewellery.” Kalyan Jewellers also acknowledge the fact that their staff members are their assets. “Many of our staff members have been with for over a decade and we have developed a familial bond with them. However, with such extensive expansion plans we have also roped in people from Gujarat. And we are grateful that got the opportunity to work with qualified local talent. This has not only helped us expand our team but also enrich it with their expertise and talent.” The new store is based on the ideology that great looking jewellery pieces make women look and feel beautiful. “Hence, we strive to provide a wide selection of appealing designs in gold, silver and diamond jewellery so that customers can choose the best suited for themselves and cherish the product as a special memory.” The brand also aims to provide a world class shopping experience to the customers with an array of specialised services and facilities.

While many look at gem and jewellery sector as a hostile one for new comers, however, such baseless rumours don’t deter bravehearts, who are determined to make a mark in the business. Such is the story of Kalyan Jewellers. A century old Kalyan Group was doing exceptionally good in textile manufacturing and retailing, while they thought of venturing into the jewellery business. They opened their first flagship store in 1993 in Trishur, Kerala. And since then there has been no looking back, as they now open their 38th store. Starting from Trishur, the brand has maintained a strong presence in South Indian states and has now forayed into the North Indian belt with its latests showroom in the Ambavadi area of Ahmadabad. Under the able guidance of T S Kalyanaraman, the brand has established itself as a market leader in South Indian market. Kalyanaraman is the first generation jeweller, who not only expanded the realm of Kalyan Group by adding jewellery business into it, but also contributed to the jewellery industry by bringing in revolutionary changes in terms of business model, designs, services and more. Talking about the new store, the veteran businessman says, “The new store is located in Ambavadi in Ahmadabad, a city that boasts of a rich jewellery culture. However, Ahmadabad jewellery industry was largely dominated by family run jewellery shops, so we thought of bringing an International jewellery shopping experience for the denizens here. Spread across 20,000 sq ft of area, well divided in three floors, the store is one of the largest jewellery stores in the city. Justifying its size and big brand name the store houses over two lakh of gold and diamond jewellery.” He stressed on the fact that apart from grandeur, the brand is also synonymous to trust. “Kalyan Jewellers sell only BIS Hallmarked jewellery and the diamonds are IGI certified. Each and every ornament has a rate tag that clearly shows it’s making charges and wastage,” he explains. The brand has achieved a status and earned trust of its patrons over the years and is amongst the most trusted brands in jewellery retail. Going beyond the buyer and seller relationship, Kalyan Jewellers has also made successful attempts in spreading more information and awareness about precious metal and stones. “We have done many pioneering campaigns to educate people about purity in gold, pricing malpractices in gold and cheating through offers and schemes. Through these campaigns we have indirectly forced competitors to adopt BIS hallmarking. We introduced rate tags five years ago, which is now adopted by almost all the big and small jewellers in the market. The campaigns were huge hit, as not only they were useful but were also endorsed by legends of South Indian cinema like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep. We have recently signed Aishwarya Rai Bachchan and Amitabh Bachchan to endorse these campaigns on a national scale,” says the legendary businessman.

T.S. Kalyanaraman, who is also the Chief Managing Director of Kalyan Jewellers, is assisted by his two sons Rajesh Kalyanaraman and Ramesh Kalyanaraman. Great vision, able-guidance and dedicated team work has helped the brand progress in leaps and bounds. “Our expansion plan includes opening of five more stores across India in coming few months time. And by the end of next financial year we intend to have 100 stores across the globe,” shares Rajesh Kalyanraman. The new store boasts of the latest and best of all collections. “Product innovation is a major strength of our brand. Taking inspiration from nature, we have divided our gold and diamond collections into various sub-categories. We have five sub brands for gold namely Floret – Flower based designs, Tamas – Colour based designs, Bloom – Kids Jewellery, Rang – Precious stones jewellery and Eterna – Traditional Jewellery. For diamonds, we have six sub brands, namely– Anokhi – uncut diamonds, Sakshi – Diamond studded mangalsutra, Bliss – duo bands for couples , Amore – diamonds for the youth, White Mistry our platinum and diamond collection and Antara – Bridal diamond wear. The new store will have best of all the categories as we don’t want to restrict to popular designs only. We intend to bring new and innovative designs to the cultural capital of Gujarat and thus expand the options for the buyers. Now people of Gujarat can have all kinds of jewellery and designs under one roof,” adds Rajesh Kalayanraman. Not only Kalyan Jewellers are enthusiastic about their West India debut, also the denizens of the vibrant city are equally excited about the new store that promises a whole new experience to them. “We received a fantastic response from the public on the inaugural day. The day one sale registered a sale of approximately eight kilogramme of gold. We had Amitabh Bachchan to inaugurate our store and that moment was priceless. His presence added much charm to the inaugural event. People in huge number welcomed the super star. The euphoria for gold purchase was not restricted to the first day only, the same still continues and we have been doing good sale, which is only growing as the festive and the wedding season inches closer,” says Rakesh Kalyanraman.

The new showroom’s timely inauguration proves beneficial for both the brand and the Ahmadabad public. While Kalyan Jewellers can cash in on the religious and social significance of purchases, the public can have value for their money, more variety in terms of material and designs to choose from, and most important—trusted and certified jewellery. When asked about the downtrend in the market and its impact on the business, Kalyanraman says, “The turbulent market scenario has led many jewellery stores to roll down their shutters or at least narrow down the business. However, that is not the solution. The solution lies in facing the trouble with a planned approach. We have taken a growth approach that is sure to withstand this down economy and bring back the old charm of Indian market, which is largest consumer of gold jewellery.” Kalyan Jewellers also acknowledge the fact that their staff members are their assets. “Many of our staff members have been with for over a decade and we have developed a familial bond with them. However, with such extensive expansion plans we have also roped in people from Gujarat. And we are grateful that got the opportunity to work with qualified local talent. This has not only helped us expand our team but also enrich it with their expertise and talent.” The new store is based on the ideology that great looking jewellery pieces make women look and feel beautiful. “Hence, we strive to provide a wide selection of appealing designs in gold, silver and diamond jewellery so that customers can choose the best suited for themselves and cherish the product as a special memory.” The brand also aims to provide a world class shopping experience to the customers with an array of specialised services and facilities.

While many look at gem and jewellery sector as a hostile one for new comers, however, such baseless rumours don’t deter bravehearts, who are determined to make a mark in the business. Such is the story of Kalyan Jewellers. A century old Kalyan Group was doing exceptionally good in textile manufacturing and retailing, while they thought of venturing into the jewellery business. They opened their first flagship store in 1993 in Trishur, Kerala. And since then there has been no looking back, as they now open their 38th store. Starting from Trishur, the brand has maintained a strong presence in South Indian states and has now forayed into the North Indian belt with its latests showroom in the Ambavadi area of Ahmadabad. Under the able guidance of T S Kalyanaraman, the brand has established itself as a market leader in South Indian market. Kalyanaraman is the first generation jeweller, who not only expanded the realm of Kalyan Group by adding jewellery business into it, but also contributed to the jewellery industry by bringing in revolutionary changes in terms of business model, designs, services and more. Talking about the new store, the veteran businessman says, “The new store is located in Ambavadi in Ahmadabad, a city that boasts of a rich jewellery culture. However, Ahmadabad jewellery industry was largely dominated by family run jewellery shops, so we thought of bringing an International jewellery shopping experience for the denizens here. Spread across 20,000 sq ft of area, well divided in three floors, the store is one of the largest jewellery stores in the city. Justifying its size and big brand name the store houses over two lakh of gold and diamond jewellery.” He stressed on the fact that apart from grandeur, the brand is also synonymous to trust. “Kalyan Jewellers sell only BIS Hallmarked jewellery and the diamonds are IGI certified. Each and every ornament has a rate tag that clearly shows it’s making charges and wastage,” he explains. The brand has achieved a status and earned trust of its patrons over the years and is amongst the most trusted brands in jewellery retail. Going beyond the buyer and seller relationship, Kalyan Jewellers has also made successful attempts in spreading more information and awareness about precious metal and stones. “We have done many pioneering campaigns to educate people about purity in gold, pricing malpractices in gold and cheating through offers and schemes. Through these campaigns we have indirectly forced competitors to adopt BIS hallmarking. We introduced rate tags five years ago, which is now adopted by almost all the big and small jewellers in the market. The campaigns were huge hit, as not only they were useful but were also endorsed by legends of South Indian cinema like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep. We have recently signed Aishwarya Rai Bachchan and Amitabh Bachchan to endorse these campaigns on a national scale,” says the legendary businessman.

T.S. Kalyanaraman, who is also the Chief Managing Director of Kalyan Jewellers, is assisted by his two sons Rajesh Kalyanaraman and Ramesh Kalyanaraman. Great vision, able-guidance and dedicated team work has helped the brand progress in leaps and bounds. “Our expansion plan includes opening of five more stores across India in coming few months time. And by the end of next financial year we intend to have 100 stores across the globe,” shares Rajesh Kalyanraman. The new store boasts of the latest and best of all collections. “Product innovation is a major strength of our brand. Taking inspiration from nature, we have divided our gold and diamond collections into various sub-categories. We have five sub brands for gold namely Floret – Flower based designs, Tamas – Colour based designs, Bloom – Kids Jewellery, Rang – Precious stones jewellery and Eterna – Traditional Jewellery. For diamonds, we have six sub brands, namely– Anokhi – uncut diamonds, Sakshi – Diamond studded mangalsutra, Bliss – duo bands for couples , Amore – diamonds for the youth, White Mistry our platinum and diamond collection and Antara – Bridal diamond wear. The new store will have best of all the categories as we don’t want to restrict to popular designs only. We intend to bring new and innovative designs to the cultural capital of Gujarat and thus expand the options for the buyers. Now people of Gujarat can have all kinds of jewellery and designs under one roof,” adds Rajesh Kalayanraman. Not only Kalyan Jewellers are enthusiastic about their West India debut, also the denizens of the vibrant city are equally excited about the new store that promises a whole new experience to them. “We received a fantastic response from the public on the inaugural day. The day one sale registered a sale of approximately eight kilogramme of gold. We had Amitabh Bachchan to inaugurate our store and that moment was priceless. His presence added much charm to the inaugural event. People in huge number welcomed the super star. The euphoria for gold purchase was not restricted to the first day only, the same still continues and we have been doing good sale, which is only growing as the festive and the wedding season inches closer,” says Rakesh Kalyanraman.

The new showroom’s timely inauguration proves beneficial for both the brand and the Ahmadabad public. While Kalyan Jewellers can cash in on the religious and social significance of purchases, the public can have value for their money, more variety in terms of material and designs to choose from, and most important—trusted and certified jewellery. When asked about the downtrend in the market and its impact on the business, Kalyanraman says, “The turbulent market scenario has led many jewellery stores to roll down their shutters or at least narrow down the business. However, that is not the solution. The solution lies in facing the trouble with a planned approach. We have taken a growth approach that is sure to withstand this down economy and bring back the old charm of Indian market, which is largest consumer of gold jewellery.” Kalyan Jewellers also acknowledge the fact that their staff members are their assets. “Many of our staff members have been with for over a decade and we have developed a familial bond with them. However, with such extensive expansion plans we have also roped in people from Gujarat. And we are grateful that got the opportunity to work with qualified local talent. This has not only helped us expand our team but also enrich it with their expertise and talent.” The new store is based on the ideology that great looking jewellery pieces make women look and feel beautiful. “Hence, we strive to provide a wide selection of appealing designs in gold, silver and diamond jewellery so that customers can choose the best suited for themselves and cherish the product as a special memory.” The brand also aims to provide a world class shopping experience to the customers with an array of specialised services and facilities.

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