Celebrating Traditions - Malabar Gold & Diamonds

Amongst the bountiful brands mushrooming in Mumbai off-lately, targeting the multi-ethnic crowd, Malabar Gold & Diamonds, one of the world’s leading jewellery retailers, opened its first store in Mumbai at New Link Road, Andheri West. Apart from being t

Post By : IJ News Service On 18 May 2013 6:28 PM

After the enormous zeal & fervor created by Malabar Gold & Diamonds in Mumbai for the past few months, the brand was very much awaited to open its showroom in the city. Since their inception in 1993, they have over 80+ showrooms worldwide, with a strong presence in both India and the Middle East, successfully on their way of achieving their aim of becoming the world's number one jewellery group by 2015. Expanding its footprints across Indian states such as Maharashtra, Gujarat, Delhi & NCR Region, UP and Punjab, apart from Gulf countries, they are also looking at expansion in South Asia, other parts of Middle East, Malaysia, Singapore, Europe and America. The brand has always been associated with eminent personalities who represent the company and the brand before its customers. Over the ages they have become the identity of the brand in the respective regions and have strengthened their relationship with the brand. Hence keeping abreast with this, the much awaited showroom was inaugurated by prominent Bollywood actress, Hema Malini, who has been the brand ambassador since 2006; along with MP Ahammed, Chairman, Malabar Group and company directors. “I am delighted to be here as part of the inauguration of the first showroom of Malabar Gold &Diamonds in Mumbai. Every Malabar Gold & Diamonds opening has been special for me and the response from jewellery lovers for Malabar Gold & Diamonds fills me with immense pride. I have been a part of Malabar Gold & Diamonds for over 6 years now and I feel extremely honored to be associated with this global jewellery retail chain," expresses Brand Ambassador, Actress, Hema Malini. “In 2006, to give the brand yet another impetus, Malabar Gold and Diamonds roped in the classic Dream Girl of India, Hema Malini who has caught the Indian expression of true beauty and grace since the early 1970s. This strategic decision lent the brand further upward mobility. Intelligently crafted commercials paved the brand position as the finest bridal jewellery makers in India,” says MP Ahammed, Chairman, Malabar Group. On the first day of the store, first sale of each article and brand was done by a renowned personality. The first sale of jewellery was received by Padmavibushan Caption Krishnan Nair, Chairman Emeritus and Founder Chairman, The Leela Group from Hema Malini. “It is our pleasure to open our first showroom in Mumbai. We are looking forward to delight the residents of Mumbai with our exquisite collections of jewellery in gold, diamond and platinum. The launch of this showroom is a stepping stone to our entry into the western region of India,” states O. Asher, Group Executive Director, Malabar Group. Witnessing an excellent sale in the first week of the opening, the Chairman states, “The first week sales figures are very encouraging and motivating, we are very positive about the Mumbai market.”

This 4000 sq.ft., two floored glass building is pleasantly designed for a satisfying experience of buying their neatly-crafted creations. The store’s interiors are innovatively designed with gleaming glass cases and designer brands on display. The ground floor houses Diamond jewellery including brands – Era, Precia, Mine and Ethnix. The second floor is dedicated for Gold jewellery with brands including Divine and Starlet. Hence, with the beautiful design elements, the store intends to showcase an exquisite range of the exclusive brands of Malabar Gold & Diamonds such as Divine - Indian Heritage Jewellery, Era - Uncut Diamond Jewellery, Mine – Diamond jewellery, Ethnix - Handcrafted designer Jewellery, Starlet - Kid’s Jewellery and Precia - Precious Gem Jewellery. “We are happy to inaugurate our flagship showroom in Andheri West which is a shopping destination in Mumbai. This showroom in Mumbai is the group’s first outlet in Maharashtra and 87th worldwide. This opening is part of our 2013 plan to strengthen our retail presence across various parts of the country. The company plans to increase its worldwide retail network and is targeting to have 220 stores by the year 2015,” articulates MP Ahammed. Talking about the designs offered, to give their customers the best designs in jewellery, they have master designers and researchers who help them create classic and contemporary designs. They have a variety of designs for all occasions and to suit all ages. While designing the products, they keep their customer’s choice in mind with a focus on offering the best to all their customers. They create designs which match every segment of jewellery buyers: young or old, classic or contemporary. No matter what the budget is, they have a design to suit each one’s budget. All their products are created based on the current fashion trends. India’s finest bridal jewellery collection is also on display in Malabar Gold and Diamonds showrooms. Apart from these brands, Mumbai will also be able to witness their unique marketing tool ‘Brides of India’, a concept showcasing the traditional, vibrant rituals and colourful jewellery of brides across India. This festival at Malabar Gold & Diamonds coexists with the wedding season in India, which usually lasts from April – June every year. During this festival, they showcase their wedding collections live at the store, offering a chance to the brides from various communities of India to see, feel and then buy the piece for their D-Day. Every year, they add rituals and designs from various communities of India, aiming to cover the vast heritage and culture of India pertaining to wedding. They are constantly enriching every step of this journey with exciting new experiences. After an extensive research, they bring together a wider portrayal of weddings every year with a set of jewellery uniquely apart from each other. Every season of Brides of India festival ensures glorious expressions of festivity and emotions, making sure the consumer become part of an enlightening extravaganza.

Highlighting the most important aspect of the entire experience of buying gold, they claim that their extensive jewellery collection, impeccable after-sale service and world-class facilities along with uncompromising dedication to personal attention offer a remarkable service experience to their customers. They vouch that they consider each sale as an everlasting relationship, and believe in keeping their customers always satisfied by protecting their rights and offering the finest products through their quality conscious efforts. The majority of ornaments at their outlet is in 22K and diamond ornaments are in 18K.To ensure utmost levels of quality, they sell ornaments which are certified by international agencies like International Gemological Institute (IGI), Platinum Guild International (PGI), etc. Apart from this, they assure that they sell only BIS Hallmarked 916 Gold, IGI Certified diamond jewellery, and PGI certified platinum jewellery. All products come with a detailed and transparent price tag with details like gross weight, stone weight, making charge, stone charge and net weight. This enables the customers to understand the product pricing easily and on their own. Malabar Gold & Diamonds’ value-added services include lifelong free maintenance, one-year free insurance coverage and buyback guarantee for all its ornaments. Their ‘Gold purchase scheme’ enables the customer to book gold on a monthly basis and to hedge against rising gold prices. The booking also carries an additional bonus benefit when the customers buy the ornaments. Further, discussing about the marketing strategy adopted to popularise the store, except for print and television media, they believe that word-of-mouth publicity is the best way to promote. Apart from this, they strongly believe in making the buying experience for the customer beautiful, so that they win his loyalty. Malabar Gold & Diamonds has earmarked a portion of its profit for medical and housing charity. Wrapping the conversation, as a part of its Corporate Social Responsibility initiatives, MP Ahammed states, “More than 3,80,000 patients have been given free life saving drugs and over 6400 homeless have benefited from the housing trust till date. For moulding quality citizens for the country we have turned our concentration also towards promoting education and career oriented programmes and scholarship. 'Empowering Education, Empowering Womanhood' initiative aims to provide educational scholarship for higher secondary girl students in government schools across the country. We conduct litter free campaigns & projects for social well being as part of the Green India initiative.” The Mobile Medical Clinic is the latest initiative of the group focuses on providing free check up, lab test and medical camps for residential associations, educational institutions and other deserving sections of the society.

After the enormous zeal & fervor created by Malabar Gold & Diamonds in Mumbai for the past few months, the brand was very much awaited to open its showroom in the city. Since their inception in 1993, they have over 80+ showrooms worldwide, with a strong presence in both India and the Middle East, successfully on their way of achieving their aim of becoming the world's number one jewellery group by 2015. Expanding its footprints across Indian states such as Maharashtra, Gujarat, Delhi & NCR Region, UP and Punjab, apart from Gulf countries, they are also looking at expansion in South Asia, other parts of Middle East, Malaysia, Singapore, Europe and America. The brand has always been associated with eminent personalities who represent the company and the brand before its customers. Over the ages they have become the identity of the brand in the respective regions and have strengthened their relationship with the brand. Hence keeping abreast with this, the much awaited showroom was inaugurated by prominent Bollywood actress, Hema Malini, who has been the brand ambassador since 2006; along with MP Ahammed, Chairman, Malabar Group and company directors. “I am delighted to be here as part of the inauguration of the first showroom of Malabar Gold &Diamonds in Mumbai. Every Malabar Gold & Diamonds opening has been special for me and the response from jewellery lovers for Malabar Gold & Diamonds fills me with immense pride. I have been a part of Malabar Gold & Diamonds for over 6 years now and I feel extremely honored to be associated with this global jewellery retail chain," expresses Brand Ambassador, Actress, Hema Malini. “In 2006, to give the brand yet another impetus, Malabar Gold and Diamonds roped in the classic Dream Girl of India, Hema Malini who has caught the Indian expression of true beauty and grace since the early 1970s. This strategic decision lent the brand further upward mobility. Intelligently crafted commercials paved the brand position as the finest bridal jewellery makers in India,” says MP Ahammed, Chairman, Malabar Group. On the first day of the store, first sale of each article and brand was done by a renowned personality. The first sale of jewellery was received by Padmavibushan Caption Krishnan Nair, Chairman Emeritus and Founder Chairman, The Leela Group from Hema Malini. “It is our pleasure to open our first showroom in Mumbai. We are looking forward to delight the residents of Mumbai with our exquisite collections of jewellery in gold, diamond and platinum. The launch of this showroom is a stepping stone to our entry into the western region of India,” states O. Asher, Group Executive Director, Malabar Group. Witnessing an excellent sale in the first week of the opening, the Chairman states, “The first week sales figures are very encouraging and motivating, we are very positive about the Mumbai market.”

This 4000 sq.ft., two floored glass building is pleasantly designed for a satisfying experience of buying their neatly-crafted creations. The store’s interiors are innovatively designed with gleaming glass cases and designer brands on display. The ground floor houses Diamond jewellery including brands – Era, Precia, Mine and Ethnix. The second floor is dedicated for Gold jewellery with brands including Divine and Starlet. Hence, with the beautiful design elements, the store intends to showcase an exquisite range of the exclusive brands of Malabar Gold & Diamonds such as Divine - Indian Heritage Jewellery, Era - Uncut Diamond Jewellery, Mine – Diamond jewellery, Ethnix - Handcrafted designer Jewellery, Starlet - Kid’s Jewellery and Precia - Precious Gem Jewellery. “We are happy to inaugurate our flagship showroom in Andheri West which is a shopping destination in Mumbai. This showroom in Mumbai is the group’s first outlet in Maharashtra and 87th worldwide. This opening is part of our 2013 plan to strengthen our retail presence across various parts of the country. The company plans to increase its worldwide retail network and is targeting to have 220 stores by the year 2015,” articulates MP Ahammed. Talking about the designs offered, to give their customers the best designs in jewellery, they have master designers and researchers who help them create classic and contemporary designs. They have a variety of designs for all occasions and to suit all ages. While designing the products, they keep their customer’s choice in mind with a focus on offering the best to all their customers. They create designs which match every segment of jewellery buyers: young or old, classic or contemporary. No matter what the budget is, they have a design to suit each one’s budget. All their products are created based on the current fashion trends. India’s finest bridal jewellery collection is also on display in Malabar Gold and Diamonds showrooms. Apart from these brands, Mumbai will also be able to witness their unique marketing tool ‘Brides of India’, a concept showcasing the traditional, vibrant rituals and colourful jewellery of brides across India. This festival at Malabar Gold & Diamonds coexists with the wedding season in India, which usually lasts from April – June every year. During this festival, they showcase their wedding collections live at the store, offering a chance to the brides from various communities of India to see, feel and then buy the piece for their D-Day. Every year, they add rituals and designs from various communities of India, aiming to cover the vast heritage and culture of India pertaining to wedding. They are constantly enriching every step of this journey with exciting new experiences. After an extensive research, they bring together a wider portrayal of weddings every year with a set of jewellery uniquely apart from each other. Every season of Brides of India festival ensures glorious expressions of festivity and emotions, making sure the consumer become part of an enlightening extravaganza.

Highlighting the most important aspect of the entire experience of buying gold, they claim that their extensive jewellery collection, impeccable after-sale service and world-class facilities along with uncompromising dedication to personal attention offer a remarkable service experience to their customers. They vouch that they consider each sale as an everlasting relationship, and believe in keeping their customers always satisfied by protecting their rights and offering the finest products through their quality conscious efforts. The majority of ornaments at their outlet is in 22K and diamond ornaments are in 18K.To ensure utmost levels of quality, they sell ornaments which are certified by international agencies like International Gemological Institute (IGI), Platinum Guild International (PGI), etc. Apart from this, they assure that they sell only BIS Hallmarked 916 Gold, IGI Certified diamond jewellery, and PGI certified platinum jewellery. All products come with a detailed and transparent price tag with details like gross weight, stone weight, making charge, stone charge and net weight. This enables the customers to understand the product pricing easily and on their own. Malabar Gold & Diamonds’ value-added services include lifelong free maintenance, one-year free insurance coverage and buyback guarantee for all its ornaments. Their ‘Gold purchase scheme’ enables the customer to book gold on a monthly basis and to hedge against rising gold prices. The booking also carries an additional bonus benefit when the customers buy the ornaments. Further, discussing about the marketing strategy adopted to popularise the store, except for print and television media, they believe that word-of-mouth publicity is the best way to promote. Apart from this, they strongly believe in making the buying experience for the customer beautiful, so that they win his loyalty. Malabar Gold & Diamonds has earmarked a portion of its profit for medical and housing charity. Wrapping the conversation, as a part of its Corporate Social Responsibility initiatives, MP Ahammed states, “More than 3,80,000 patients have been given free life saving drugs and over 6400 homeless have benefited from the housing trust till date. For moulding quality citizens for the country we have turned our concentration also towards promoting education and career oriented programmes and scholarship. 'Empowering Education, Empowering Womanhood' initiative aims to provide educational scholarship for higher secondary girl students in government schools across the country. We conduct litter free campaigns & projects for social well being as part of the Green India initiative.” The Mobile Medical Clinic is the latest initiative of the group focuses on providing free check up, lab test and medical camps for residential associations, educational institutions and other deserving sections of the society.

After the enormous zeal & fervor created by Malabar Gold & Diamonds in Mumbai for the past few months, the brand was very much awaited to open its showroom in the city. Since their inception in 1993, they have over 80+ showrooms worldwide, with a strong presence in both India and the Middle East, successfully on their way of achieving their aim of becoming the world's number one jewellery group by 2015. Expanding its footprints across Indian states such as Maharashtra, Gujarat, Delhi & NCR Region, UP and Punjab, apart from Gulf countries, they are also looking at expansion in South Asia, other parts of Middle East, Malaysia, Singapore, Europe and America. The brand has always been associated with eminent personalities who represent the company and the brand before its customers. Over the ages they have become the identity of the brand in the respective regions and have strengthened their relationship with the brand. Hence keeping abreast with this, the much awaited showroom was inaugurated by prominent Bollywood actress, Hema Malini, who has been the brand ambassador since 2006; along with MP Ahammed, Chairman, Malabar Group and company directors. “I am delighted to be here as part of the inauguration of the first showroom of Malabar Gold &Diamonds in Mumbai. Every Malabar Gold & Diamonds opening has been special for me and the response from jewellery lovers for Malabar Gold & Diamonds fills me with immense pride. I have been a part of Malabar Gold & Diamonds for over 6 years now and I feel extremely honored to be associated with this global jewellery retail chain," expresses Brand Ambassador, Actress, Hema Malini. “In 2006, to give the brand yet another impetus, Malabar Gold and Diamonds roped in the classic Dream Girl of India, Hema Malini who has caught the Indian expression of true beauty and grace since the early 1970s. This strategic decision lent the brand further upward mobility. Intelligently crafted commercials paved the brand position as the finest bridal jewellery makers in India,” says MP Ahammed, Chairman, Malabar Group. On the first day of the store, first sale of each article and brand was done by a renowned personality. The first sale of jewellery was received by Padmavibushan Caption Krishnan Nair, Chairman Emeritus and Founder Chairman, The Leela Group from Hema Malini. “It is our pleasure to open our first showroom in Mumbai. We are looking forward to delight the residents of Mumbai with our exquisite collections of jewellery in gold, diamond and platinum. The launch of this showroom is a stepping stone to our entry into the western region of India,” states O. Asher, Group Executive Director, Malabar Group. Witnessing an excellent sale in the first week of the opening, the Chairman states, “The first week sales figures are very encouraging and motivating, we are very positive about the Mumbai market.”

This 4000 sq.ft., two floored glass building is pleasantly designed for a satisfying experience of buying their neatly-crafted creations. The store’s interiors are innovatively designed with gleaming glass cases and designer brands on display. The ground floor houses Diamond jewellery including brands – Era, Precia, Mine and Ethnix. The second floor is dedicated for Gold jewellery with brands including Divine and Starlet. Hence, with the beautiful design elements, the store intends to showcase an exquisite range of the exclusive brands of Malabar Gold & Diamonds such as Divine - Indian Heritage Jewellery, Era - Uncut Diamond Jewellery, Mine – Diamond jewellery, Ethnix - Handcrafted designer Jewellery, Starlet - Kid’s Jewellery and Precia - Precious Gem Jewellery. “We are happy to inaugurate our flagship showroom in Andheri West which is a shopping destination in Mumbai. This showroom in Mumbai is the group’s first outlet in Maharashtra and 87th worldwide. This opening is part of our 2013 plan to strengthen our retail presence across various parts of the country. The company plans to increase its worldwide retail network and is targeting to have 220 stores by the year 2015,” articulates MP Ahammed. Talking about the designs offered, to give their customers the best designs in jewellery, they have master designers and researchers who help them create classic and contemporary designs. They have a variety of designs for all occasions and to suit all ages. While designing the products, they keep their customer’s choice in mind with a focus on offering the best to all their customers. They create designs which match every segment of jewellery buyers: young or old, classic or contemporary. No matter what the budget is, they have a design to suit each one’s budget. All their products are created based on the current fashion trends. India’s finest bridal jewellery collection is also on display in Malabar Gold and Diamonds showrooms. Apart from these brands, Mumbai will also be able to witness their unique marketing tool ‘Brides of India’, a concept showcasing the traditional, vibrant rituals and colourful jewellery of brides across India. This festival at Malabar Gold & Diamonds coexists with the wedding season in India, which usually lasts from April – June every year. During this festival, they showcase their wedding collections live at the store, offering a chance to the brides from various communities of India to see, feel and then buy the piece for their D-Day. Every year, they add rituals and designs from various communities of India, aiming to cover the vast heritage and culture of India pertaining to wedding. They are constantly enriching every step of this journey with exciting new experiences. After an extensive research, they bring together a wider portrayal of weddings every year with a set of jewellery uniquely apart from each other. Every season of Brides of India festival ensures glorious expressions of festivity and emotions, making sure the consumer become part of an enlightening extravaganza.

Highlighting the most important aspect of the entire experience of buying gold, they claim that their extensive jewellery collection, impeccable after-sale service and world-class facilities along with uncompromising dedication to personal attention offer a remarkable service experience to their customers. They vouch that they consider each sale as an everlasting relationship, and believe in keeping their customers always satisfied by protecting their rights and offering the finest products through their quality conscious efforts. The majority of ornaments at their outlet is in 22K and diamond ornaments are in 18K.To ensure utmost levels of quality, they sell ornaments which are certified by international agencies like International Gemological Institute (IGI), Platinum Guild International (PGI), etc. Apart from this, they assure that they sell only BIS Hallmarked 916 Gold, IGI Certified diamond jewellery, and PGI certified platinum jewellery. All products come with a detailed and transparent price tag with details like gross weight, stone weight, making charge, stone charge and net weight. This enables the customers to understand the product pricing easily and on their own. Malabar Gold & Diamonds’ value-added services include lifelong free maintenance, one-year free insurance coverage and buyback guarantee for all its ornaments. Their ‘Gold purchase scheme’ enables the customer to book gold on a monthly basis and to hedge against rising gold prices. The booking also carries an additional bonus benefit when the customers buy the ornaments. Further, discussing about the marketing strategy adopted to popularise the store, except for print and television media, they believe that word-of-mouth publicity is the best way to promote. Apart from this, they strongly believe in making the buying experience for the customer beautiful, so that they win his loyalty. Malabar Gold & Diamonds has earmarked a portion of its profit for medical and housing charity. Wrapping the conversation, as a part of its Corporate Social Responsibility initiatives, MP Ahammed states, “More than 3,80,000 patients have been given free life saving drugs and over 6400 homeless have benefited from the housing trust till date. For moulding quality citizens for the country we have turned our concentration also towards promoting education and career oriented programmes and scholarship. 'Empowering Education, Empowering Womanhood' initiative aims to provide educational scholarship for higher secondary girl students in government schools across the country. We conduct litter free campaigns & projects for social well being as part of the Green India initiative.” The Mobile Medical Clinic is the latest initiative of the group focuses on providing free check up, lab test and medical camps for residential associations, educational institutions and other deserving sections of the society.

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