Forevermark, the diamond brand from The De Beers Group of Companies has unveiled its new global marketing campaign that aims to inspire people to renew their belief in the power of a promise and celebrate life’s most meaningful promises with a Forevermark diamond. %% At the heart of Forevermark is a driving belief that a promise is a powerful and precious thing that should never be broken and the focus of the new campaign is to drive awareness of the brand’s own promise, a commitment to beautiful, rare and responsibly sourced diamonds. %% Comprising of emotive print, outdoor, digital and television advertising, the campaign will showcase Forevermark diamonds in classic designs and diamond jewellery from Forevermark’s Cornerstones collection. %% The beautifully choreographed television commercial tells the story of a man and a woman as they meet in a crowded city. We follow them through the city, their clasped hands symbolising their lasting promise to each other. They never let go, no matter what they encounter on their journey. We see the couple return to where they first met and he places a Forevermark diamond ring on her finger to seal their promise. %% Costantino Papadimitriou, Forevermark’s Vice President of Brand Strategy and Innovation comments, “This is a powerful campaign that will really resonate with consumers. A promise is founded in trust, commitment and love and when made between two people, it should last forever. A Forevermark diamond that is inscribed with its own enduring promise is the ultimate symbol to celebrate this bond”. %% Shot on location in Berlin, the commercial was directed by dancer and choreographer Benjamin Millepied who is best known for his work on the Oscar winning film, Black Swan. %% Launching on 07th September 2014, the campaign will appear across media. Consumers can also view the TV commercial and discover more about Forevermark diamonds at Forevermark.com %% A social media initiative will support the campaign inviting consumers to rediscover the simple, powerful gesture of holding hands and the promise that it conveys. Consumers can share their images and stories at www.languageofholdinghands.com or by using the hashtag #HoldMyHandForever on social media.