Baselworld is the most important experience platform for the global watchmaking, jewellery, gemstone and related industries. Building on a tradition started over a century ago, Baselworld has become the annual must-attend trade show where discerning buyers, influential media and savvy connoisseurs unite as a community to discover and experience new trends and innovations showcased by top brands first-hand and share these globally. Now under new management of Michel Loris-Melikoff and his team, Baselworld is poised to become a global event brand that is building a new year-round dynamic - digitally, socially, experientially - for these industries around the world.