Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

Akoirah by Augmont launches an elegant wedding gifting edit crafted in recycled gold and lab-grown diamonds, offering meaningful, modern, and timeless jewellery designed for couples, families, and heartfelt celebrations.

A vibrant new edit of ruby, emerald and sapphire jewellery, PP Jewellers by Pawan Gupta’s latest collection blends heritage craftsmanship with modern luxury, crafted for every celebration of the wedding season.

Jos Alukkas launches Shubha Mangalyam, a bridal jewellery collection blending South Indian temple artistry with contemporary finesse, unveiled by brand ambassador Keerthy Suresh, celebrating heritage, craftsmanship, and wedding tradition.

The recent imposition of steep tariffs by the Trump administration on diamonds imported from India has sent ripples across the US diamond jewellery sector. India being the primary supplier of polished diamonds to America, the world’s largest consumer market, the tariffs have caused supply chain disruptions, and are likely to lead to rising product costs. Prices are expected to go up, once the existing inventory depletes, unless a deal is reached between the US and India. Suneeta Kaul speaks with Paul Zimnisky, renowned diamond industry analyst, to gain insights into the fallout of the tariffs, and how they are reshaping buying behaviour and pricing strategies in the US.

Indriya by Aditya Birla Jewellery launches a set of region-specific bridal collections drawn from the heritage of Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka, to engage brides seeking cultural authenticity and craftsmanship.

Malabar Gold & Diamonds introduces new platinum creations for its Men in Platinum line, reflecting evolving masculine expression with understated design, durable materials, and an emotionally grounded campaign ahead of International Men’s Day.

Harit Zaveri Jewellers launches Jamanvar, a 22ct gold bridal collection inspired by a cherished Gujarati pre-wedding tradition, offering heritage-inspired, lightweight designs starting from 20 grams for modern wedding shoppers.

As the wedding season begins, ORRA Fine Jewellery introduces Aekta, a versatile diamond collection crafted to elevate bridal and festive styling with contemporary flair, refined craftsmanship, and meaningful design rooted in tradition.

IIGJ Lab, a GJEPC initiative, has revised its ruby treatment terminology to match leading global gemmological practices, simplifying clarity-enhancement descriptions and strengthening transparency for gemstone manufacturers, traders, and retailers across India.

Mirari launches Mughalnama, a high-jewellery collection inspired by Mughal artistry. Blending carved gemstones, uncut diamonds and modern silhouettes, the line reimagines royal heritage for contemporary global connoisseurs of meaningful luxury.

Réia Diamonds launches its vibrant Chromatique Collection, introducing coloured lab-grown diamond engagement rings in contemporary designs. The new line celebrates personal expression with accessible pricing and hues symbolising every shade of modern love.

Candere by Kalyan Jewellers introduces a refined curation of affordable luxury essentials crafted for contemporary professionals, blending minimalist design, elevated craftsmanship, and everyday versatility to redefine what modern, wearable elegance truly looks like.