De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
De Beers introduces ‘Heera Hai Aapke Liye’ at IIJS Bharat Signature
De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.
ADPA backs India’s KP chairmanship, counters ADC position
African Diamond Producers Association congratulates India on assuming Kimberley Process chairmanship for 2026, counters African Diamond Council objections, and confirms cooperation plans, with International Diamond Manufacturers Association amplifying the position.
African nations express concern about India taking on as 2026 Chair of Kimberley Process
Concerns have emerged among African diamond-producing countries over India’s 2026 Kimberley Process chairmanship, following unresolved reform debates and procedural outcomes after the November 2025 plenary in Dubai.
Belgium Eases Hiring Rules to Boost Diamond Polishing and Sorting Capacity
The Flemish Government approved a policy effective January 1 2026 allowing Antwerp diamond companies to hire foreign polishers and sorters through faster permits to meet rising demand driven by the US duty advantage.
Legendary Florentine Diamond Found in Canadian Vault After a Century, Tracing Its Origins Back to India’s Golconda Mines
The famed 137.27 carat Florentine Diamond, long thought lost after World War I, resurfaces in a Montreal vault, reaffirming India’s Golconda mines as the cradle of history’s greatest gems.
Vidita Kochar of Jewelbox on the big terminology debate involving LGDs
The proposed move of the Government of India to label LGDs as “synthetic” has caused a furore, with the LGD segment saying this would not only be unfair, it would greatly damage the credibility of a sector that produces and retails grown diamonds, which are identical to mined diamonds. Suneeta Kaul speaks with Vidita Kochar of Jewelbox, a prominent LGD player, to understand the ramifications of such a proposal.
Unveiling the Magnificent Niva Necklace
Shiv Narayan Jewellers is thrilled to announce the debut of its latest masterpiece, the Niva Necklace—a testament to unparalleled luxury and exquisite craftsmanship in the world of high-end jewellery
New Collections on the Block
From pieces redolent with diamonds, to those taking cues from nature, here’s what’s new from these jewellers
A Name to Reckon With In Fancy Colour Diamonds-Anan Jewels
Anan Jewels believes in catering to the personalized needs of its clients; it goes the extra mile in order to cater to the diverse needs of a diverse clientele
IGI Expressions™ crowns 9 Jewellery Design Champions
IGI Expressions™ names 9 jewellery design champions from 1,500+ submissions spanning 40 countries
GSI Cautions Trade: Surge in Undisclosed Coloured Laboratory Grown Diamonds
Gemmological Science International (GSI), a key player in diamond and jewellery certification, warns of a surge in undisclosed lab-grown brown, yellow, and pink diamonds masquerading as natural ones in diamond jewellery
GJEPC's Jewellers for Hope Charity Fundraiser Supports Women Empowerment and Child Education: Contributes to 'Relief Projects India' NGO in its 8th Edition
Leading Actor Vicky Kaushal graces Jewellers for Hope charity event and accepts donation on behalf of ‘Relief Projects India' NGO
Aisshpra Gems & Jewels Launches Minimalistic Mothers’ Day Collection for Everyday Wear
The collection features daily wear designs that make an ideal gift for a mother from her child
Tanishq’s 'Stunning Every Ear' Collection Contains Most Decadent Gold and Diamond Earrings You’ll Ever See
The Stunning Every Ear collection is available at select Tanishq stores and on Tanishq’s e-commerce enabled website
