Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

Aura Bling Jewels has launched its Saubhagya mangalsutra collection in Nashik, featuring 25 lightweight designs with interchangeable pendants, Italian-design chains and 18K gold plating.

Irasva Fine Jewellery has introduced a monsoon edit featuring 18K gold and natural diamond jewellery, with hoops, pendants, bracelets and sets priced between Rs 14,400 and Rs 84,235.

Gargi by P N Gadgil & Sons has launched its 2026 Rakhi collection with over 1,000 silver designs, a kids’ range and 9kt gold jewellery for sisters.

Sabyasachi Mukherjee has entered a multi-year collaboration with New York’s Metropolitan Museum of Art, beginning with a high jewellery collection inspired by Byzantine art and craftsmanship.

Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.

PNG Jewellers has rebranded its lightweight diamond jewellery brand LiteStyle as Yoou, with the business planning to expand its presence from 13 outlets to 100 stores by 2030.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Kalyan Jewellers has launched Akshaya Thanga Maligai (ATM), its first regional jewellery brand, in Tamil Nadu, with the inaugural showroom opening in Chennai on August 21, 2026.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

PNGS Reva Diamond Jewellery reported Q1 FY27 revenue of Rs 117.97 crore and PAT of Rs 27.21 crore on July 30, driven by retail expansion, natural diamond demand and post-IPO growth initiatives.

Dassani Brothers will unveil its GATSBY and RAAGINI collections on August 5 at IIJS Premiere 2026 in Mumbai, presenting Polki and Jadau jewellery featuring its signature open-setting technique.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.