Limelight Lab Grown Diamonds announces an Rs 250 Crore fundraise in Mumbai to add in-house diamond growing and manufacturing, supporting retail expansion and a target of 200 stores by 2027.

Khimji Jewellers has appointed Rajat Verma as Chief Marketing Officer to oversee brand strategy, marketing operations and support retail expansion initiatives as part of the company’s leadership team in India.

D.P. Jewellers launches a multi-city jewellery exhibition series across Rajasthan and Madhya Pradesh from December 2025 to January 2026, targeting festive and wedding demand through category-focused showcases in key markets.

Litestyle by PNG Jewellers has opened a 600 sq ft standalone store in Viman Nagar, Pune, expanding its local footprint to four stores and supporting PNG Jewellers’ multi-format retail growth.

DiAi Designs launched two lab-grown diamond collections on December 23 2025, across India, introducing non-flip tennis jewellery and cushion-cut designs to address wearability, gifting demand, and year-end retail season needs.

Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.

Shringar House of Mangalsutra Limited was recognized by Indriya, Aditya Birla Group’s fine jewellery brand, on December 22 2025, in Mumbai for long-term strategic manufacturing alignment and innovation focus.

Dhirsons Jewellers launched a 9 Karat diamond jewellery collection in New Delhi on December 22, 2025, addressing price-sensitive demand as rising gold costs influence consumer buying patterns in fine jewellery.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.

Actor Kapil Sharma filmed a key scene at DP Abhushan in Madhya Pradesh for Kis Kis Ko Pyar Karoon 2, featuring an on-screen diamond ring purchase as part of the film’s narrative.

GIVA activated a nationwide on-ground campaign from December 10 2025 to drive participation in its Exchange Fest, using transit media, mall installations and hyperlocal outreach to increase store footfall and consumer engagement.

Shineshilpi has announced the launch of The Shine House, a new B2B jewellery sourcing hub in Zaveri Bazaar, Mumbai, expanding its infrastructure to support retailers and manufacturers with centralised operations.

PNG Jewellers opened its first Bihar showroom in Patna on December 7 2025, marking eastward expansion, serving existing regional customers, and increasing its national retail footprint to 65 stores nationwide.

Tanishq commemorated India’s ICC Women’s Cricket World Cup victory by gifting gold rings to players, crafted from gold exchanged by households nationwide under its Gold Exchange programme.