Divine Solitaires strengthens its partnership with Anopchand Tilokchand Jewellers in Raipur, announced March 18, 2026, to expand solitaire sales by leveraging regional retail strength and rising consumer demand.

Swarovski launched its second capsule collection with Ariana Grande on March 17, 2026, globally, featuring 29 jewellery pieces co-created with Giovanna Engelbert, inspired by nature and fantasy-led design themes.

Divine Solitaires introduced a Gudi Padwa offer in India from March 16–19, 2026, enabling customers to book diamond coins at Rs 2,000 with price protection to drive festive purchases.

Malabar Gold & Diamonds will invest Rs 1,580 crore to open 20 showrooms across India by March 2026, expanding to 445 outlets globally and creating 725 jobs.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Angara has partnered with celebrity stylist Lee Harris to launch a 76-piece colour-driven fine jewellery collection, highlighting rising demand for gemstone-led, stackable designs and accessible luxury across global markets.

PNG Jewellers inaugurated its 72nd showroom on Medical Road in Gorakhpur on March 15, 2026, marking its first store in the city as part of the brand’s ongoing North India retail expansion.

PNG Jewellers inaugurated a 4,500 sq. ft showroom in Uran, Navi Mumbai on March 13, 2026, taking its retail network to 70 stores. Actress and brand ambassador Madhuri Dixit inaugurated the outlet.

Amoura, the contemporary jewellery label by D.P. Jewellers, hosted an invite-only Women’s Day gathering on March 13 in Indore, introducing guests to its lightweight everyday jewellery collection and engaging customers.

Divine Solitaires reports strategic shifts in FY26 driven by high gold prices, evolving consumer behaviour, and rising interest in certified natural diamond solitaires, targeting category expansion and stronger retailer partnerships across India.

Tanishq expands its U.S. retail footprint with a new showroom in Westborough, Massachusetts, serving the Boston market and marking the brand’s 10th store in the United States.

Actor Shilpa Shetty Kundra wore an emerald and diamond necklace with matching bangle by Jaipur-based jeweller PC Totuka & Sons during a high-profile event in Jaipur, highlighting handcrafted gemstone jewellery.

De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.

On International Women’s Day, Kisna Diamond and Gold Jewellery adopted the temporary name ‘Radha Diamond and Gold Jewellery’ for a day, symbolically recognizing women’s strength, resilience and contributions to families and society.