Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

Akoirah by Augmont has introduced a Friendship Day gifting edit featuring recycled gold and laboratory-grown diamond jewellery, available across its Mumbai and Pune stores from July 2026.

Kalyan Jewellers has opened its first showroom in Baramati, Maharashtra, on July 20, 2026, alongside the launch of a Candere store, expanding its retail presence in the state.

GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.

P N Gadgil & Sons has introduced its monthly ‘Dagina Maharashtra-cha’ series, beginning with ‘Waricha Suvarnasaj’, a handcrafted gold creation inspired by Maharashtra’s Wari pilgrimage, unveiled in Pune on July 20.

Senco Gold & Diamonds inaugurated its 6,500 sq. ft. flagship Janpath store in Bhubaneswar on July 20 with actor Rakul Preet Singh, ahead of Odisha's festive and wedding shopping season.

Zen Diamond India has presented its Tören Collection featuring natural diamonds with sapphires, rubies and emeralds in yellow and rose gold, highlighting five jewellery designs for the monsoon season.

Aisshpra Gems & Jewels concluded the inaugural Retail Connect 2026 in Gorakhpur, bringing together 40 manufacturers, 80 buyers and 17 stores to integrate frontline customer insights into merchandise planning.

Saggar Mehra Couture has partnered with jewellery designer Nipun Khanna to launch Vanraaj, a menswear and fine jewellery collection inspired by modern royalty, combining couture craftsmanship with jewellery design.

Harit Zaveri Jewellers has introduced Saanjh, a 22 KT gold bridal jewellery collection in July 2026, featuring polki, kundan and temple-inspired designs for contemporary bridal preferences and occasions.

VBJ, Vummidi Bangaru Jewellers has launched its month-long Amazing Aadi Sale until August 16, 2026, offering discounts across jewellery categories at its Anna Salai and Anna Nagar showrooms during the festive season.

Richemont reported a 20% increase in first-quarter sales for FY2027, with its Jewellery Maisons posting 24% growth, driven by strong demand across key markets including Asia Pacific and the Americas.