De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.

On International Women’s Day, Kisna Diamond and Gold Jewellery adopted the temporary name ‘Radha Diamond and Gold Jewellery’ for a day, symbolically recognizing women’s strength, resilience and contributions to families and society.

Limelight Diamonds has opened a new exclusive store in Baner, Pune, in March 2026, expanding its Maharashtra retail presence and strengthening access to lab-grown diamond jewellery in a key urban market.

DGSL has introduced a structured insurance appraisal service for gems and jewellery in India, as director Atul Jain receives membership of the National Association of Jewelry Appraisers to strengthen appraisal standards.

Akoirah by Augmont introduced the “Unscripted” jewellery collection in Mumbai on March 6, 2026, featuring 14K gold pieces with laboratory-grown diamonds, designed around open forms and fluid structures.

Gargi by P.N. Gadgil & Sons opened a kiosk at Grand Highstreet Mall in Hinjewadi, Pune in February and launched its first Punjab store at Nexus MBD Neopolis, Ludhiana on March 1.

Mia by Tanishq marked its 275-store milestone with the launch of a new outlet in Bengaluru’s Kammanahalli on March 7, reinforcing retail expansion in India’s growing lightweight jewellery segment.

Senco Gold & Diamonds launched the ‘Shape of You’ AI application on March 5, 2026, introducing a face-shape based jewellery styling tool across select showrooms and the Senco app ahead of Women’s Day.

Kumari Fine Jewellery is hosting a Women’s Day showcase on 5–6 March 2026 at Parinee Crescenzo, BKC, Mumbai, presenting lightweight gold jewellery centred on self-purchased milestones and financial independence.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

PNGS Reva Diamond Jewellery Limited listed on Indian stock exchanges on March 4, 2026, closing at a 7.3% premium after its Rs 380 crore IPO, with strong trading volumes despite broader market selling pressure.

World Gold Council launched the second phase of its ‘The Moment is Gold’ campaign on 4 March 2026 in Mumbai, positioning gold as an everyday purchase linked to personal milestones and achievements.

Litestyle by PNG Jewellers launched its seventh retail outlet and first standalone store in Chhatrapati Sambhajinagar at Prozone Mall, expanding its lightweight gold and diamond jewellery retail presence in the city.