De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.

Litestyle by PNG launched three new stores in March 2026 across Nashik, Ghatkopar and Mulund, expanding its retail presence to target young, working consumers with lightweight gold and diamond jewellery offerings.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

GIVA launched VEDA, a premium jewellery retail format, in Bangalore in March 2026, offering ethically sourced, certified jewellery, private consultations, and made-to-order pieces targeting milestone and occasion-driven purchases.

Gemological Science International and Bharat Ratnam Mega CFC launched a Gem Identification Masterclass in India to address rising coloured gemstone demand and strengthen technical expertise among jewellery professionals through structured training.

International Gemological Institute partners with Gujarat Titans for the 2026 Indian T20 League season, aiming to expand consumer awareness on diamond certification through sports visibility and broader audience engagement.

Jaipur Watch Company, led by Gaurav Mehta, introduces a Maharana Pratap-themed automatic watch in April 2026, integrating a vintage postage stamp into the dial ahead of the ruler’s birth anniversary.

Shivam Jewels, a Surat-based diamond manufacturer, has been appointed a De Beers DTC Sightholder in March 2026, marking a rare addition to the list and strengthening India’s presence in primary rough supply.

Irasva Fine Jewellery introduced its first lab-grown diamond collection, ISSHO, on March 26, 2026, in Mumbai, in collaboration with Shibani Akhtar, marking entry into the growing lab-grown segment.

Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

Uniform Object has introduced CARBON FORM, a new jewellery collection developed since Summer 2024, combining carbon-based materials, 18-karat gold and gemstones, targeting contrast-driven design across global retail channels.

Senco Gold & Diamonds opened its sixth Mumbai store on March 30, 2026, at Sky City Mall, Borivali, inaugurated by Wamiqa Gabbi, expanding Maharashtra presence to nine outlets.

Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.

Piyush Goyal launched Malabar Gold & Diamonds’ Rs 200 crore CSR plan in New Delhi on March 25, 2026, covering education, healthcare, hunger relief, housing and environmental programmes across India.