Rajasthan is synonymous with exquisite Kundan Meena and Jadau Jewellery. Since a long time, Jaipur, the hub of gems and jewellery, has witnessed many established names that have not only nurtured but also spread the art of jewellery making far and wide. One such name is Rambhajo’s.

Inception
Keeping with the tradition of Rajasthan’s speciality in making Kundan Meena and Jadau jewellery, the group’s jewellery business was started by Late Shri Kishan Gilara (Rambhajo) in 1921. The brand name comes from Sri Kishan Gilara’s deep devotion to “Lord Ram”. Due to his ardent faith and being a devout follower of Lord Ram, the brand got its name – Rambhajo. Today the Gilara family is known as Rambhajo family amidst the jewellery fraternity.

It’s all in the family

Following in his footsteps, Shri Kishanji’s son Shri Badri Narain Gilara carried on the brand philosophy and earned more fame and respect due to his truthful behaviour. After him, the third generation - grandson Shri Gordhan Das Gilara and Shri Girraj Prasad Gilara - too entered the business, with a soul motto of customer satisfaction. With a team of artisans, they started manufacturing designer Kundan Jadau jewellery to offer complete-value-formoney. The group grew stronger with the dedication of both the brothers and their positive strategy.Presently, the fourth generation Gilaras – Nitin, Abhishek, Prateek and Vipul – is running the business. Younger generation has brought into fully IT-enabled systematic functioning into the business to achieve their vision of catering to the jewellery need of every single Indian. 

The Brand

Backed by a team of dedicated professionals, Rambhajo’s provide a single line of direction to each of their customers with tailor-made jewellery to meet their unique needs. Their in-house team of designers creates contemporary, ethnic and classic designs thus offering their customers a very diverse product range specialised in new concepts. As jewellery is very\ luxurious product, Rambhajo’s try to create jewellery that would suit the varied tastes of the customers.

Brand Policy and Vision

For brand’s founder Shri Kishanji, business was nothing less than worshipping the Almighty. For him, the customers were of the supreme power and felt that only with the blessings and followership of good customer, a business can flourish. And, that is how Rambhajo’s had not only a flourishing start but a remarkable journey so far. For him, satisfaction and trust of hiscustomers was of prime importance. Into its fourth generation,his vision and beliefs are being followed by his successors. Today, the brand is one of most trusted jeweller from Rajasthan.

Staying Ahead of Competition

Talking about the strategy that had kept the brand ahead of its competitors, Nitin Gilara says “Business is a game and only the team with the best players will win. To beat the competition one requires collective effort. There are many strategies that our group follows to beat the competition such as the fair business model with a social objective.” “The group still adheres to the founding principles of its forefathers and this explains the groups firm grounding in fair business practices and ethics,” adds Nitin Gilara.

The company follows a disciplined approach for market presence with appropriate level of through a thorough market analysis.

Future Ahead

Revealing the group’s future plans, Nitin Gilara says “Our future plans are not only to increase our turnovers and margins successfully but to increase the customer satisfaction and trust many folds which we have been building since generations.”

He further adds “India is a big market. Every region has its own taste of jewellery. Our aim is to give customer much more than what they want and ask for in jewellery retailing, in all the key areas of quality, valuefor- money, transparency and customer service, through innovative means and tools, which in turn will make Rambhajo’s the most trusted jeweller,
globally.”