Collection launched with Amruta Fadnavis, Vrushali Shinde and the three newly crowned winners of Femina Miss India 2022
Shobha Shringar Jewellers was the official jewellery partner of the Femina Miss India 2022. The jeweller has adorned and styled the beauty queens with their statement creations before also in the years 2017 and 2021. Shobha Shringar jewellers have provided the beauty queens with specially crafted jewellery that is simple on the surface yet intricate in detail. In 2017, the brand was not only the event jewellery partner but also designed the crown for Femina Miss India 2017. Their past associations went on to become a huge success and they have put on two great shows with gorgeous amalgamations of diamond, polki, gold and Viktoria collection being showcased. With a legacy of almost 40 years Shobha Shringar has always been at the forefront to promote the cause of women. Participating in popular fashion events has been a regular practice for Director Snehal Choksey and wife Nisha Choksey.
This year's partnership with Femina Miss India 2022 is special for them as they assert in unison, "The Miss India pageant has become synonymous with Indian beauty and has served as the perfect launchpad for the country's finest talent. It is an honor for Shobha Shringar Jewellers to be the official jewellery partner for Miss India for the third time and bring India's finest jewellery house to the Miss India experience. The widely adored crowns are an exclusive Shobha Shringar creation and the finalists are dressed in exotic Shobha Shringar collections through each round, to enhance their inherent beauty with superlative ornaments."
Shobha Shringar isn’t just about creative seasonal introductions; it is about codes, craftsmanship, values and iconic lines. Their unique pieces are rooted in heritage and culture while being contemporary. The major collections are in gold and offer unusual stone and pearl pairings. In addition, the extensive assortment comprises a variety of designs ranging from jadau to polki to wedding, as well as designer and fusion. The brand believes that there is an opportunity to convert customers who previously bought commoditised, unbranded fine jewellery by drawing them into the brand story. Branded jewellery is emerging from the pandemic as one of the hottest product categories for luxury players. Likewise, luxury consumers are expected to recover much faster from the economic impact of Covid-19 than their lower income counterparts. Every piece designed by Shobha Shringar Jewellers goes through the lengthy and careful process of realisation, from the drawing board to interacting with artisans and giving them directions in bringing the ideas to life.
Each piece of jewellery, mounted in warm tones of gold, is infused with a variety of diamonds and unique colored gemstones. Which come together to form beguiling pieces of wearable fine art. The eclectic and ethnic collections reflect styles that have vintage appeal. The passion and dedication that goes into crafting jewellery pieces, from the smallest nose pin to a grand bridal necklace set, remains steadfast. Antique jewellery with a modern spin is the paramount feature of Shobha Shringar’s distinguishing jewellery designs.