C. Krishniah Chetty Spreads the Wiff of 24 Karat Gold; Enters Perfume Market with 5 Exotic Scents

The 150 year-old heritage, luxury brand from Bangaluru, C. Krishniah Chetty enters the Indian perfume market with 5 exquisite fragrances infused with real 24 karat gold flakes

Post By : IJ News Service On 09 July 2022 2:20 PM

The Indian perfume market has a new, distinguished brand entering its diverse portfolio – Rare Scents –India’s only premium, luxury perfume brand, a niche that C. Krishniah Chetty has filled. The 150 year-old heritage, luxury jeweller from Bangaluru C. Krishniah Chetty has launched ‘Rare Scents’ infused with real 24-karat gold flakes. Rare Scents come in five distinct fragrances – Adamas, Beryl, Corundum, Platinum and Aurum. The scents are available in 50ml and 100ml bottles. Each scent has a distinct characteristic. Chaitanya V Cotha, Executive Director, 150 Years Luxury Jewellery House C Krishniah Chetty Group Of Jewellers says, “For a luxury jeweller like C. Krishniah Chetty, a brand extension like luxury perfumes was thought of as a good brand fit. We wanted to create the first luxury perfume brand from India that could compete with any international brand. And finally, we have Rare Scents infused with real 24 karat gold flakes, which we believe is ‘A whiff of the exotic!’

ADAMAS: A timeless everyday fragrance, savour the exotic notes with top flowery notes, the middle notes of Amberwood and Ambergris, the base woody notes to linger longer.

BERYL: A warm fragrance, suitable for the Autumn and Winter experience the exquisite notes with the fullness of fresh fruity fragrances as top note, with rare essential oils as heart notes layered with smoky musk as base note.

CORUNDUM: An oriental fragrance, perfect for the aphotic evening. Cherish the fine notes of the best merger of fruity as top note, with essences of bubbly green tea as middle note and rich fragrance of woody Sandalwood as base note.

AURUM: For a light and breezy fragrance, for warm days. Indulge in the exotic fragrance of heavily laden wood forming the base note with gentle swaying of flowery note as the heart base and delicious fruity notes as the head notes.

PLATINUM: Treasure the exotic fruity notes as the first impression smeared with flowery fragrance as middle note, layered on a rare spicy note that set the day bright.

These perfumes are a pure combination of essential oils with real 24 karat gold that resonates with an intoxicating sense of elegance, sophistication, masculinity, enhancing your aura and packed in an aesthetically handcrafted bottle. These perfumes mark today’s Gen Z, giving them their grand entrance and lasting impression.

Key Features:

- Rare Scents has ingredients that are from over 25 different countries

- Infused with real 24 karat gold flakes

- Taken over 369 days to perfect it with the best perfumers

- Bottles imported from Europe

- Lasts almost the full day (8 Hours)

- Rare Scents is in the niche category of perfumes, one step above luxury brands

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