These 11 years have been a journey of dreaming, daring and doing says Gaurav Singh Kushwaha, the Founder & CEO of BlueStone
Year 2022 marks a significant milestone for BlueStone as the corporate jeweller completes 11 years. Launched July 22 in 2011 Bluestone is touted to be an online-first brand in India which delivers to over 19000 pin codes. Gaurav Singh Kushwaha, the Founder & CEO of Bluestone wrote in a post on social media, that these 11 years have been “A journey of dreaming, daring and doing. I want to give you a glimpse of the story so far and the road ahead. BlueStone has always invested in a technology-led approach and this has helped us meet changing customer expectations well. We have a very strong presence in the online space and most of our customers first visit us online. We also realised that to deliver a fine jewellery shopping experience, we must offer the customer a store to walk into. This ambition has led to our more than 100 stores going beyond metros to tier 1 and tier 2 towns, a long journey from the first retail store in Pacific Mall, New Delhi in 2018.
“However, it just isn’t about being online and offline. Are there other unexplored avenues? Yes, taking the jewellery to the customer’s residence. By 2013, we started the ‘Try at Home’ service which is now available across 13 cities. We also launched an app in 2016 to make customer access truly easy. To make sure we are able to keep the customer’s eyes twinkling, we established our first in-house manufacturing facility in Mumbai in 2012. Our third one, opened recently in Jaipur in 2022. Today’s contemporary couple seeks new experiences continuously. Can we be far behind? We offer 8000+ designs across more than 100 unique collections.”
Singh emphasized that their wide range of collections was deep-rooted in quality. He said, “We take pride in being one of the first jewellery brands that offer a third-party certification on each of our designs. The certifications offer more trust and authenticity with best-in-class industry policies. It is said that one is known by the company one keeps. From receiving funding from Accel in 2011 to Hero Enterprise in 2022, we are also privileged to have major investors like Iron Pillar, IvyCap Ventures, Saama, Dragoneer and Kalaari.” Kushwaha concluded by stating his post quipping, “In today walks tomorrow; and we await the next milestones impatiently.”