Anan Jewels, a pioneer in introducing illusion setting, having done so in the year 2000, is a well-known name in the realm of fancy colour diamonds. The brand stands out for its unparalleled craftsmanship and commitment to quality. Talking about the company, Ankita Kothari says, “Our artisans meticulously handcraft each piece, ensuring exquisite attention to detail and unparalleled precision. We source only the finest materials, guaranteeing superior quality and enduring beauty in every creation.” Offering a diverse range of crafted jewellery, spanning from classic to contemporary designs, Anan Jewels caters to different needs of different clients. Says Kothari, “From elegant solitaire rings to sophisticated necklaces, our classic range exudes timeless beauty and refined elegance. We specialize in creating bespoke jewellery, tailored to cater to individual preferences. We, thus, enable our clients to bring their unique visions to life with our personalized designs.”

STANDING OUT FROM THE CROWD
In order to stand out in the industry,providing high-quality jewellery that meets, and even exceeds industry standards, is crucial. Retailers want to offer their customers products they can trust and be proud of. This is where Anan Jewels scores over its competitors. “We offer competitive pricing and favourable terms to retailers to make our products more appealing to them. We also encourage feedback from retailers and are open to customization options,” says Kothari. Anan Jewels believes in remaining at the forefront of the jewellery industry by continuously monitoring the technology scene, and adapting to the latest trends and advancements in tech. “We actively participate in jewellery exhibitions, trade shows, and industry conferences to showcase our products, network with industry peers, and stay abreast of the latest developments in the field. By embracing a culture of innovation, collaboration, and continuous learning, we ensure that we remain ahead of the curve and consistently deliver products that exceed customer expectations,” explains Kothari.

GOING BEYOND PROFIT
Jewellery is more than just a business for Anan Jewels. Cognizant of the need to give back to society, it has started the Anan Foundation, which caters to burn victims in India and Thailand. “Whether it’s providing financial assistance, medical support, or connecting survivors with doctors and hospitals worldwide, we do it all. We believe in making a positive impact beyond our jewellery,” adds Kothari. Anan Jewels has encountered several challenges in its journey of manufacturing high-end jewellery, including maintaining quality standards, design innovation, supply chain management, tackling competition, adapting to changing consumer preferences, and so forth. By embracing innovation, maintaining a commitment to quality, fostering strong relationships with stakeholders, and adapting to market dynamics, Anan Jewels has overcome these challenges and established itself as a leading manufacturer of high-end jewellery.