Senco Gold & Diamonds Launch Everlite’s Durga Jewellery Collection & a Music Video Featuring Madhumita Sarcar

The promotion of Everlite Light-Weight Jewellery Collection that was held in the presence of the brand’s regional brand ambassador and Tollywood star Madhumita Sarcar also featured in the newly released peppy track rendered by Anupam Roy in Bengali and Hindi

Post By : IJ News Service On 30 September 2022 11:55 AM

Senco Gold & Diamonds launched Durga Collection – a lightweight gold and diamond jewellery ensemble under its Everlite brand to celebrate the spirit of India’s biggest festival of ‘Durga Puja’ and Navratri. This Everlite Durga collection inspired from nature and elements surrounding this festival has on offer beautifully crafted rings, earrings, pendants and bracelets for the discerning choices of today’s independent woman, starting at a price of Rs 15,000 only.

On this occasion, a music video with a peppy Bengali and Hindi number was also released. Madhumita who is Senco Gold & Diamonds’ brand ambassador for Bengal is seen donning the Everlite collection in the film during her fun and frolic moments beautifully complemented by Anupam’s soundtrack. This original song is an ode to the Everlite woman, embodied in the film by the ethereal Madhumita. She is ever confident, ever unforgettable, ever real. She touches every heart with her light, carefree, irresistible spirit. Senco celebrates this wonder of a woman with the exquisite Everlite collection of uniquely trendy jewellery, which is beautifully displayed in the film. Check the Hindi version of the song here and the Bengali version can be accessed here

Commenting on the occasion, Joita Sen, Director, Senco Gold & Diamonds said, “Durga Puja, this year is extra special because it is the first one after receiving the prestigious heritage tag from UNESCO. Our Everlite Durga collection is crafted for the modern Indian woman. The inspiration for our lightweight collection comes from the various aspects of life that the working women espouse. We are confident that this Durga Puja, our Everlite collection would be the preferred choice for all the women stepping out for pandal-hopping and more!” Madhumita Sarcar said, “It is an honour to be associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades. We had a great time while during the shooting of the film and I am thankful to Joita and Suvankar for giving me the opportunity to endorse a brand which is the embodiment of the modern Indian woman.” Piyash Ghosh, Director & Cinematographer, Bang On Content said, “Everlite is Senco Gold’s brand of trendy, contemporary everyday jewellery, perfect for both work & leisure, with refreshing & innovative designs that complement the graceful & confident young woman. Making the Everlite music video was a memorable experience, especially because the song by Anupam Roy captures our vision for Everlite so effortlessly. Even the light & refreshing melody is memorable and hummable. And Madhumita’s natural elegance & charm made it easy to bring the music—and the brand ethos—to life. She really personified the spirit of Everlite.” There are also some interesting offers for the Senco Gold and Diamond customers like 15% off on making charges on gold jewellery and upto 100% off on making charges on diamond jewellery. Visit to avail exciting online offers.

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