Reliance Jewels Launch Mahalaya Collection for the Upcoming Festive & Wedding Seasons

Mahalaya is a range of traditional jewellery inspired by the art, culture and heritage of Maharashtra

Post By : IJ News Service On 28 September 2022 1:18 PM

This festive season, Reliance Jewels has launched an exquisite collection of gold and diamond jewellery, ‘Mahalaya’ – inspired by the glory and grace of Maharashtra to mark the upcoming auspicious festive season. The name Mahalaya is a culmination of greatness and beauty, ‘Maha’ means great and ‘Aalya’ means beauty that is found in almost every aspect of life in Maharashtra.

Reliance Jewels hosted an exclusive jewellery fashion show with showstopper Genelia Deshmukh at the grand launch of the jewels. Genelia wore the ‘Royal Regalia’ inspired magnificent necklace set from the Mahalaya collection – a treasure trove of motifs designed to evoke memories of the royal durbar and coronations. Reliance Jewels’ Mahalaya collection takes inspiration from the lustrous weaves of Paithani to fascinating visuals of Warli, from scenic beauty of hills and valleys to the grandeur of Gads and Wadas in the form of Royal Regalia. While their designers draw inspirations from different regions, the final jewellery collection is designed to suit each and every Indian woman.

The collection encompasses beautiful necklace sets, pendant sets, mangalsutras, earrings, rings, bracelets and bangles crafted in 22kt gold and with the most lustrous internationally certified diamonds. The gold collection offers an extensive choice to patrons to choose from the magnificent and luxurious opulent choker sets to long, intricate, and elegant necklace sets along with beautiful designs of earrings, bangles, bracelets and rings in 22kt gold that bring out the glory and grace of Maharashtra alive. The use of elegant pearls and colored gemstones that represent Maharashtra’s rich culture and the enameling work in red and green that bring out the magnificent inspiration of the Gads and Wads along with the Royal Regalia which is known as the trousseau of grace and glory. There is a wide range of jewellery to suit every occasion and budget.

The diamond designs from the Mahalaya collection are as unique as the diverse culture, heritage and grace of Maharashtra. The lustrous diamond necklace sets, pendant sets, mangalsutra’s, bangles, bracelets and rings embodies the spirit and craftsmanship of Maharashtra in many different ways. The magnificent necklace sets showcase the intricacies of iconic motifs from the Warli craft that stand out in a very unique manner when set with the stunning diamonds. The diamond setting in the Mahalaya collection is unique as it represents art forms in an elegant way that was visualized by the designers at Reliance Jewels after a lot of research. The beautiful inspirations set out to inspire many designs in the diamond range creating modern and contemporary looks that are perfect for the festive and wedding season ahead.

Commenting on the newest collection, Sunil Nayak, CEO of Reliance Jewels said, “We take immense pride in taking inspirations from India’s rich heritage, arts and crafts and launching our 6th collection this festive season. For the upcoming auspicious festive season we are excited to offer “Mahalaya”, our elegantly created ornate collection inspired by the rich culture, diverse heritage and traditions of Maharashtra. Each gold and diamond necklace, mangalsutras, earrings, rings, bracelets and bangles in this collection are unique and represent the glory and grace of Maharashtra.

Reliance Jewels is known for its many collections inspired by the various art and culture, traditions and beliefs that personify India’s rich and diverse heritage. From Utkala inspired by Odisha to Kaasyam inspired by Banaras and Rannkaar inspired by Kutch, Reliance Jewels continues to bring forth the rich and diverse heritage of India through its jewellery designs. In addition to the new jewellery pieces, patrons can also avail of up to 25% off on making charges of gold jewellery and diamond jewellery value. The Mahalaya collection will be exclusively available at all Reliance Jewel’s flagship showrooms across the country and a select range will be available on the Reliance Jewels website. Watch the grace and glory of Maharashtra come alive through Reliance Jewels’ Mahalaya collection depicted in this film:  

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