GIVA plans to deploy the capital in driving channel expansion to diversify its jewellery to enter new categories
Aditya Birla announced its partnership with Bengaluru-based jewellery startup GIVA yesterday. The company said on social media that “India being among the largest consumers of jewellery in the world, and with a growing trend of organised retail, we are very optimistic about the jewellery landscape in the country. We believe silver jewellery, in particular, is ripe for significant growth across both online as well as offline channels.”
Commenting further on Aditya Birla’s association with silver jewellery brand, GIVA the post further noted, “With a strong focus on product, customer-centricity and engagement, GIVA is one of the fastest growing silver jewellery brands, nationally. We are delighted to partner with Ishendra, Sachin and Nikita (Ishendra Agarwal, Nikita Prasad, and Sachin Shetty) in their mission to create a trusted, affordable and new-age fine jewellery brand from India. The investment is in line with our vision to back outstanding founding teams building leading businesses of tomorrow. Being selective in our investments, our endeavour is to open up our global ecosystem and networks for the growth of our portfolio companies.” The company did not disclose the amount raised.