D2C Ecommerce, India’s first multi-brand online platform acquires Mumbai-based jewellery brand ‘AccessHer’

AccessHer has been on an upward trajectory with a track record of a 40% growth rate in FY 2021-22

Post By : IJ News Service On 22 September 2022 2:54 PM

D2C Ecommerce, a homegrown multi-brand e-commerce platform has acquired Mumbai-based fashion jewellery brand ‘AccessHer’. Through this acquisition, D2C Ecommerce will expand its presence in the jewellery and accessories space and bolster the brand’s footprint by investing in newer categories, scaling D2C Ecommerce’s business, and expanding into global markets including UK, US, and Europe.

AccessHer was established in 2018 with an aim of curating jewellery and accessories for contemporary Indian women by Gaurav Babel and Reena Jain, a husband and wife duo. With an eye for quality and a passion for design, AccessHer has introduced products that appeal to young women between the ages of 20 and 35years for all her moods, looks and occasions. From vintage traditional ensembles that you can wear to your BFF's wedding or a house puja to stylish statement jewellery for a party or a sparkling minimal office look. AccessHer has always been the first to present new trends on online marketplaces for its consumers.

With the festive season around the corner, jewellery is one of the fastest growing categories in the online marketplaces. AccessHer is well placed to capitalize on the upcoming Big Billion Days Sale & Great Indian Festival Sale across the leading online shopping platforms – Amazon and Flipkart. Currently, AccessHer has over 2000 products listed across various renowned e-commerce platforms such as - Amazon, Myntra, Meesho & Nykaa Fashion and will now also be available on www.d2csale.com. The brand has wide product range across variety of styles covering necklace sets, earrings, nose rings, bangles, bracelets, body jewellery, hair accessories, bags, festive wear and for gifting purpose. With a distinct focus on the ‘hair accessories’ category, AccessHer is eyeing a revenue of INR 10 crore in FY 2022-23 from this category itself.

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