The name P.P. Jewellers is widely known in the country. Not only has it been one of the largest and most important retailers in New Delhi, it has always had a forward thinking and forward looking approach. This has translated into product development and diversification, and marketing savvy. The former led to the retailer offering its consumers a vast array of diverse jewellery and the latter meant that through advertising and other promotional activities, it is at the top of mind of existing customers and is able to attract for itself, new consumers. Much of this has been due to the visionary nature of the Chairman and Managing Director of the company, Kamal Gupta, who has grown the business to encompass gold and diamond jewellery manufacturing, retailing, wholesale and export. Today, Gupta also enjoys widespread goodwill within and outside his organisation. %% While P.P Jewellers has always had a presence in Karol Bagh since its inception, on April 6 this year, it inaugurated its brand new retail outlet to where the retailer shifted operations from its former store. But “outlet” or “store” are words that are hardly adequate to define the new place – the grand four-storied edifice is more like a palace, providing a royal ambience to all those who shop in it.%% Gupta, who has always been ahead of his times, confesses that he is himself “a little in awe of his latest brainchild”. According to him, even though he had visualised it and has dreamt, breathed and lived it, the final product has surpassed even his imagination. “The place has a piety about it,” he says with reverence. “One can feel a sense of divine power as one enters through its portals as if one has been transported to another time, another place.”%% Though P.P. Jewellers has been in the business of creating jewels for decades, this latest flagship outlet is actually a jewel in itself, or rather the Jewel in the Crown of the retailer.%% Gupta’s dream was to put up an edifice that would impart the look and feel of a palace, and that he has achieved that in royal style. %% Spread over 1,200 sq yards, the pristine white structure has delicate gold filigree which enhances the luxuriance of the structure. Though white is the primary colour used, it is cleverly set off with other hues – green for the upholstery for a seating area, colourful mosaic of gemstones on the ceiling and so on. %%

One of the highlights of the outlet are the fountain waterfalls with special lighting effects which has been constructed inside and outside the showroom. Exclusive and amazing lighting equipment has been imported from Germany for this, which will become functional on or before August 15th this year.%% The crowning glory of the store, however, is the magnificent gold ceiling studded with multi-coloured gemstones in intricate motifs. It comes as little surprise to learn that the materials used in the creation of the interiors include gemstones like ruby and emerald; Swarovski crystal glass; gold and silver leafing and Greek Thassos stone.%% The display stands are grand and exclusive too, to set off the exquisite jewellery and fit into the royal ambience. There are jewellery showcases, special stands in velvet for large size necklaces, unique ring and earrings display stands, exclusive chain and bracelet stands in velvet and special jewellery boxes. LED lights have been used to highlight the jewellery in their display settings.%% “The selling environment plays an important role in increasing the sale of jewellery,” stresses Gupta. “We are selling exclusive and expensive products which require effective, balanced and a good selling environment. We have put up a store which will be every shopper's delight not just today or tomorrow, but for times to come. For, as Keats said “A thing of beauty is a joy forever'.”%% Needless to say, the magnificence of the structure and the sheer luxury of the shopping experience have left consumers spellbound. “After the opening of the new outlet, the confidence of the customer has been re-enforced and the number of customers coming in has also increased and is increasing further day by day,” says Gupta. “Our regular customers are particularly happy and satisfied after the successful launch of the showroom.”%% What has added to the attraction for consumers is that this grand edifice is something of a one-stop shop. For, now P.P. Jewellers not only has the widest array of jewellery, through this outlet it is able to also provide high quality fashion offerings in the women’s wear and men’s wear sections. %% But prior to the product extension introduced by P.P. Jewellers was the store expansion. Apart from the Karol Bagh outlet, it has showrooms in Pitampura, Green Park, Sadar Bazar and Chandni Chowk in Delhi. It also has franchise outlets located in Karnal and Chandigarh.%% Describing their jewellery products, Gupta emphasises the quality and care in creating each and every piece. “Every exquisite product created by us is an assurance of critical quality standards, which we have implemented to meet our cutomers’ expectations,” he says. “From raw gold to beautiful designs that capture every heart's fancy, from raw diamonds to polished ones, in every step of jewellery manufacturing we have employed stringent quality control to ensure brilliance, quality and continuous enhancement. As a result, every piece embodies perfection. Our endeavour is to improvise, outshine and create jewellery that matches ever changing customer needs.” %%

This quality is achieved by employing a large number of talented and specially trained professionals. “By doing this we have been able to provide a wide range of trendy and traditional designs,” says Gupta. “We also provide custom made ornaments as per the requirement of customers.” %% When quizzed about their particular specialty and strength, Gupta, like a proud parent is reluctant to favour any one over the other. “All our products are special and unique – it’s very difficult to mention one particular item” he says. After a pause he adds, “However, we believe that diamond necklaces are the most popular item.” %% P.P. Jewellers is also able to provide a vast variety of jewellery due to the fact that their jewellery is sourced from manufacturers in different cities and states, from various companies, all of which maintain the stringent standards set and required by the retailer. Thus, their jewellery flows in from Kolkata, Mumbai and Rajkot, covering many styles.%% The range of jewellery available in P.P. Jewellers is not limited to styles but is also very evident in the price points – the jewellery comes with a tag anywhere from Rs. 4,000 to Rs. 4,00,00,000. “Our focus is not only to cater to the demand of the higher segment of the society but to make lightweight jewellery as well, so as to cater to the requirement of all the segments whether it would be lower, middle or higher,” explains Gupta.%% Needless to say, when there is so much focus on detail whether it is the store or the product, there is great attention given and emphasis placed on ensuring that the sales staff meet the exacting standards as well. %% “All our outlets have well-trained sales staff,” says Gupta. “We impart special training to the staff about the product as well, so that they can communicate with the customers, and help them in identifying their requirements. A well trained and effective salesperson ultimately promotes the sales of the company by ensuring 100 per cent customer satisfaction, which is the backbone of jewellery industry. Our staff is trained by the Indian Institute of Gems and Jewellery.” %% The sales staff is also meticulously groomed and uniforms are provided for them. Girls wear sarees of three different colours – green, orange and blue – on every alternate day; while the boys have to wear black trousers with shirts with grey and blue stripes, or blue and white stripes, on every alternate day.%% The group has not been reticent or backward about its marketing and promotional efforts either. “Our press releases and articles on our major developments and new products are the major tools of our marketing,” says Gupta. “We also send out mailers, flyers, brochures, or postcards directly to existing and prospective customers. However, the best medium of our promotion is word-of-mouth – the references given by our regular and satisfied customers to others. Also, we believe that advertising through the print media is a traditional method – we use modern platforms of advertising like the Internet through Google Adword.” %%

P.P. Jewellers believes that the primary factor in determining the customer buying decision in the jewellery sector is the buyer’s confidence in the supplier and the merchandise sold, together with the level and quality of service. “We are in this business since 1980 and have customers who have been loyal to us since inception,” points out Gupta. This, to him is evidence of customer satisfaction. “Ours is an established brand with a strong reputation and great deal of goodwill in the market,” he says. “We have already created a strong presence in the jewellery industry. Our dream is to take the Group to new heights.”%% In order to achieve this, P.P. Jewellers has chalked out an ambitious plan for future development. On the anvil is a move to enter the new segment of lightweight jewellery and a fast-paced spread of its outlets in other cities. “The group is planning to open a showroom in Mumbai which is the main area for trading loose diamonds in the world,” Gupta enumerates. “We are also planning to open a showroom in Ludhiana for which we have procured 5000 sq meters of space. There will be an outlet in Kolkata as well. Finally, we aim to roll out 50 franchise outlets across the country out of which two are already operational.” %% Just like the palatatial store he has set up, Gupta is set to build his business like a grand and magnificent edifice. And going by his track record, there is little doubt that he will succeed in doing so. %%

The name P.P. Jewellers is widely known in the country. Not only has it been one of the largest and most important retailers in New Delhi, it has always had a forward thinking and forward looking approach. This has translated into product development and diversification, and marketing savvy. The former led to the retailer offering its consumers a vast array of diverse jewellery and the latter meant that through advertising and other promotional activities, it is at the top of mind of existing customers and is able to attract for itself, new consumers. Much of this has been due to the visionary nature of the Chairman and Managing Director of the company, Kamal Gupta, who has grown the business to encompass gold and diamond jewellery manufacturing, retailing, wholesale and export. Today, Gupta also enjoys widespread goodwill within and outside his organisation. %% While P.P Jewellers has always had a presence in Karol Bagh since its inception, on April 6 this year, it inaugurated its brand new retail outlet to where the retailer shifted operations from its former store. But “outlet” or “store” are words that are hardly adequate to define the new place – the grand four-storied edifice is more like a palace, providing a royal ambience to all those who shop in it.%% Gupta, who has always been ahead of his times, confesses that he is himself “a little in awe of his latest brainchild”. According to him, even though he had visualised it and has dreamt, breathed and lived it, the final product has surpassed even his imagination. “The place has a piety about it,” he says with reverence. “One can feel a sense of divine power as one enters through its portals as if one has been transported to another time, another place.”%% Though P.P. Jewellers has been in the business of creating jewels for decades, this latest flagship outlet is actually a jewel in itself, or rather the Jewel in the Crown of the retailer.%% Gupta’s dream was to put up an edifice that would impart the look and feel of a palace, and that he has achieved that in royal style. %% Spread over 1,200 sq yards, the pristine white structure has delicate gold filigree which enhances the luxuriance of the structure. Though white is the primary colour used, it is cleverly set off with other hues – green for the upholstery for a seating area, colourful mosaic of gemstones on the ceiling and so on. %%

One of the highlights of the outlet are the fountain waterfalls with special lighting effects which has been constructed inside and outside the showroom. Exclusive and amazing lighting equipment has been imported from Germany for this, which will become functional on or before August 15th this year.%% The crowning glory of the store, however, is the magnificent gold ceiling studded with multi-coloured gemstones in intricate motifs. It comes as little surprise to learn that the materials used in the creation of the interiors include gemstones like ruby and emerald; Swarovski crystal glass; gold and silver leafing and Greek Thassos stone.%% The display stands are grand and exclusive too, to set off the exquisite jewellery and fit into the royal ambience. There are jewellery showcases, special stands in velvet for large size necklaces, unique ring and earrings display stands, exclusive chain and bracelet stands in velvet and special jewellery boxes. LED lights have been used to highlight the jewellery in their display settings.%% “The selling environment plays an important role in increasing the sale of jewellery,” stresses Gupta. “We are selling exclusive and expensive products which require effective, balanced and a good selling environment. We have put up a store which will be every shopper's delight not just today or tomorrow, but for times to come. For, as Keats said “A thing of beauty is a joy forever'.”%% Needless to say, the magnificence of the structure and the sheer luxury of the shopping experience have left consumers spellbound. “After the opening of the new outlet, the confidence of the customer has been re-enforced and the number of customers coming in has also increased and is increasing further day by day,” says Gupta. “Our regular customers are particularly happy and satisfied after the successful launch of the showroom.”%% What has added to the attraction for consumers is that this grand edifice is something of a one-stop shop. For, now P.P. Jewellers not only has the widest array of jewellery, through this outlet it is able to also provide high quality fashion offerings in the women’s wear and men’s wear sections. %% But prior to the product extension introduced by P.P. Jewellers was the store expansion. Apart from the Karol Bagh outlet, it has showrooms in Pitampura, Green Park, Sadar Bazar and Chandni Chowk in Delhi. It also has franchise outlets located in Karnal and Chandigarh.%% Describing their jewellery products, Gupta emphasises the quality and care in creating each and every piece. “Every exquisite product created by us is an assurance of critical quality standards, which we have implemented to meet our cutomers’ expectations,” he says. “From raw gold to beautiful designs that capture every heart's fancy, from raw diamonds to polished ones, in every step of jewellery manufacturing we have employed stringent quality control to ensure brilliance, quality and continuous enhancement. As a result, every piece embodies perfection. Our endeavour is to improvise, outshine and create jewellery that matches ever changing customer needs.” %%

This quality is achieved by employing a large number of talented and specially trained professionals. “By doing this we have been able to provide a wide range of trendy and traditional designs,” says Gupta. “We also provide custom made ornaments as per the requirement of customers.” %% When quizzed about their particular specialty and strength, Gupta, like a proud parent is reluctant to favour any one over the other. “All our products are special and unique – it’s very difficult to mention one particular item” he says. After a pause he adds, “However, we believe that diamond necklaces are the most popular item.” %% P.P. Jewellers is also able to provide a vast variety of jewellery due to the fact that their jewellery is sourced from manufacturers in different cities and states, from various companies, all of which maintain the stringent standards set and required by the retailer. Thus, their jewellery flows in from Kolkata, Mumbai and Rajkot, covering many styles.%% The range of jewellery available in P.P. Jewellers is not limited to styles but is also very evident in the price points – the jewellery comes with a tag anywhere from Rs. 4,000 to Rs. 4,00,00,000. “Our focus is not only to cater to the demand of the higher segment of the society but to make lightweight jewellery as well, so as to cater to the requirement of all the segments whether it would be lower, middle or higher,” explains Gupta.%% Needless to say, when there is so much focus on detail whether it is the store or the product, there is great attention given and emphasis placed on ensuring that the sales staff meet the exacting standards as well. %% “All our outlets have well-trained sales staff,” says Gupta. “We impart special training to the staff about the product as well, so that they can communicate with the customers, and help them in identifying their requirements. A well trained and effective salesperson ultimately promotes the sales of the company by ensuring 100 per cent customer satisfaction, which is the backbone of jewellery industry. Our staff is trained by the Indian Institute of Gems and Jewellery.” %% The sales staff is also meticulously groomed and uniforms are provided for them. Girls wear sarees of three different colours – green, orange and blue – on every alternate day; while the boys have to wear black trousers with shirts with grey and blue stripes, or blue and white stripes, on every alternate day.%% The group has not been reticent or backward about its marketing and promotional efforts either. “Our press releases and articles on our major developments and new products are the major tools of our marketing,” says Gupta. “We also send out mailers, flyers, brochures, or postcards directly to existing and prospective customers. However, the best medium of our promotion is word-of-mouth – the references given by our regular and satisfied customers to others. Also, we believe that advertising through the print media is a traditional method – we use modern platforms of advertising like the Internet through Google Adword.” %%

P.P. Jewellers believes that the primary factor in determining the customer buying decision in the jewellery sector is the buyer’s confidence in the supplier and the merchandise sold, together with the level and quality of service. “We are in this business since 1980 and have customers who have been loyal to us since inception,” points out Gupta. This, to him is evidence of customer satisfaction. “Ours is an established brand with a strong reputation and great deal of goodwill in the market,” he says. “We have already created a strong presence in the jewellery industry. Our dream is to take the Group to new heights.”%% In order to achieve this, P.P. Jewellers has chalked out an ambitious plan for future development. On the anvil is a move to enter the new segment of lightweight jewellery and a fast-paced spread of its outlets in other cities. “The group is planning to open a showroom in Mumbai which is the main area for trading loose diamonds in the world,” Gupta enumerates. “We are also planning to open a showroom in Ludhiana for which we have procured 5000 sq meters of space. There will be an outlet in Kolkata as well. Finally, we aim to roll out 50 franchise outlets across the country out of which two are already operational.” %% Just like the palatatial store he has set up, Gupta is set to build his business like a grand and magnificent edifice. And going by his track record, there is little doubt that he will succeed in doing so. %%

The name P.P. Jewellers is widely known in the country. Not only has it been one of the largest and most important retailers in New Delhi, it has always had a forward thinking and forward looking approach. This has translated into product development and diversification, and marketing savvy. The former led to the retailer offering its consumers a vast array of diverse jewellery and the latter meant that through advertising and other promotional activities, it is at the top of mind of existing customers and is able to attract for itself, new consumers. Much of this has been due to the visionary nature of the Chairman and Managing Director of the company, Kamal Gupta, who has grown the business to encompass gold and diamond jewellery manufacturing, retailing, wholesale and export. Today, Gupta also enjoys widespread goodwill within and outside his organisation. %% While P.P Jewellers has always had a presence in Karol Bagh since its inception, on April 6 this year, it inaugurated its brand new retail outlet to where the retailer shifted operations from its former store. But “outlet” or “store” are words that are hardly adequate to define the new place – the grand four-storied edifice is more like a palace, providing a royal ambience to all those who shop in it.%% Gupta, who has always been ahead of his times, confesses that he is himself “a little in awe of his latest brainchild”. According to him, even though he had visualised it and has dreamt, breathed and lived it, the final product has surpassed even his imagination. “The place has a piety about it,” he says with reverence. “One can feel a sense of divine power as one enters through its portals as if one has been transported to another time, another place.”%% Though P.P. Jewellers has been in the business of creating jewels for decades, this latest flagship outlet is actually a jewel in itself, or rather the Jewel in the Crown of the retailer.%% Gupta’s dream was to put up an edifice that would impart the look and feel of a palace, and that he has achieved that in royal style. %% Spread over 1,200 sq yards, the pristine white structure has delicate gold filigree which enhances the luxuriance of the structure. Though white is the primary colour used, it is cleverly set off with other hues – green for the upholstery for a seating area, colourful mosaic of gemstones on the ceiling and so on. %%

One of the highlights of the outlet are the fountain waterfalls with special lighting effects which has been constructed inside and outside the showroom. Exclusive and amazing lighting equipment has been imported from Germany for this, which will become functional on or before August 15th this year.%% The crowning glory of the store, however, is the magnificent gold ceiling studded with multi-coloured gemstones in intricate motifs. It comes as little surprise to learn that the materials used in the creation of the interiors include gemstones like ruby and emerald; Swarovski crystal glass; gold and silver leafing and Greek Thassos stone.%% The display stands are grand and exclusive too, to set off the exquisite jewellery and fit into the royal ambience. There are jewellery showcases, special stands in velvet for large size necklaces, unique ring and earrings display stands, exclusive chain and bracelet stands in velvet and special jewellery boxes. LED lights have been used to highlight the jewellery in their display settings.%% “The selling environment plays an important role in increasing the sale of jewellery,” stresses Gupta. “We are selling exclusive and expensive products which require effective, balanced and a good selling environment. We have put up a store which will be every shopper's delight not just today or tomorrow, but for times to come. For, as Keats said “A thing of beauty is a joy forever'.”%% Needless to say, the magnificence of the structure and the sheer luxury of the shopping experience have left consumers spellbound. “After the opening of the new outlet, the confidence of the customer has been re-enforced and the number of customers coming in has also increased and is increasing further day by day,” says Gupta. “Our regular customers are particularly happy and satisfied after the successful launch of the showroom.”%% What has added to the attraction for consumers is that this grand edifice is something of a one-stop shop. For, now P.P. Jewellers not only has the widest array of jewellery, through this outlet it is able to also provide high quality fashion offerings in the women’s wear and men’s wear sections. %% But prior to the product extension introduced by P.P. Jewellers was the store expansion. Apart from the Karol Bagh outlet, it has showrooms in Pitampura, Green Park, Sadar Bazar and Chandni Chowk in Delhi. It also has franchise outlets located in Karnal and Chandigarh.%% Describing their jewellery products, Gupta emphasises the quality and care in creating each and every piece. “Every exquisite product created by us is an assurance of critical quality standards, which we have implemented to meet our cutomers’ expectations,” he says. “From raw gold to beautiful designs that capture every heart's fancy, from raw diamonds to polished ones, in every step of jewellery manufacturing we have employed stringent quality control to ensure brilliance, quality and continuous enhancement. As a result, every piece embodies perfection. Our endeavour is to improvise, outshine and create jewellery that matches ever changing customer needs.” %%

This quality is achieved by employing a large number of talented and specially trained professionals. “By doing this we have been able to provide a wide range of trendy and traditional designs,” says Gupta. “We also provide custom made ornaments as per the requirement of customers.” %% When quizzed about their particular specialty and strength, Gupta, like a proud parent is reluctant to favour any one over the other. “All our products are special and unique – it’s very difficult to mention one particular item” he says. After a pause he adds, “However, we believe that diamond necklaces are the most popular item.” %% P.P. Jewellers is also able to provide a vast variety of jewellery due to the fact that their jewellery is sourced from manufacturers in different cities and states, from various companies, all of which maintain the stringent standards set and required by the retailer. Thus, their jewellery flows in from Kolkata, Mumbai and Rajkot, covering many styles.%% The range of jewellery available in P.P. Jewellers is not limited to styles but is also very evident in the price points – the jewellery comes with a tag anywhere from Rs. 4,000 to Rs. 4,00,00,000. “Our focus is not only to cater to the demand of the higher segment of the society but to make lightweight jewellery as well, so as to cater to the requirement of all the segments whether it would be lower, middle or higher,” explains Gupta.%% Needless to say, when there is so much focus on detail whether it is the store or the product, there is great attention given and emphasis placed on ensuring that the sales staff meet the exacting standards as well. %% “All our outlets have well-trained sales staff,” says Gupta. “We impart special training to the staff about the product as well, so that they can communicate with the customers, and help them in identifying their requirements. A well trained and effective salesperson ultimately promotes the sales of the company by ensuring 100 per cent customer satisfaction, which is the backbone of jewellery industry. Our staff is trained by the Indian Institute of Gems and Jewellery.” %% The sales staff is also meticulously groomed and uniforms are provided for them. Girls wear sarees of three different colours – green, orange and blue – on every alternate day; while the boys have to wear black trousers with shirts with grey and blue stripes, or blue and white stripes, on every alternate day.%% The group has not been reticent or backward about its marketing and promotional efforts either. “Our press releases and articles on our major developments and new products are the major tools of our marketing,” says Gupta. “We also send out mailers, flyers, brochures, or postcards directly to existing and prospective customers. However, the best medium of our promotion is word-of-mouth – the references given by our regular and satisfied customers to others. Also, we believe that advertising through the print media is a traditional method – we use modern platforms of advertising like the Internet through Google Adword.” %%

P.P. Jewellers believes that the primary factor in determining the customer buying decision in the jewellery sector is the buyer’s confidence in the supplier and the merchandise sold, together with the level and quality of service. “We are in this business since 1980 and have customers who have been loyal to us since inception,” points out Gupta. This, to him is evidence of customer satisfaction. “Ours is an established brand with a strong reputation and great deal of goodwill in the market,” he says. “We have already created a strong presence in the jewellery industry. Our dream is to take the Group to new heights.”%% In order to achieve this, P.P. Jewellers has chalked out an ambitious plan for future development. On the anvil is a move to enter the new segment of lightweight jewellery and a fast-paced spread of its outlets in other cities. “The group is planning to open a showroom in Mumbai which is the main area for trading loose diamonds in the world,” Gupta enumerates. “We are also planning to open a showroom in Ludhiana for which we have procured 5000 sq meters of space. There will be an outlet in Kolkata as well. Finally, we aim to roll out 50 franchise outlets across the country out of which two are already operational.” %% Just like the palatatial store he has set up, Gupta is set to build his business like a grand and magnificent edifice. And going by his track record, there is little doubt that he will succeed in doing so. %%