PNG Jewellers in association with Platinum Guild International is celebrating the Men of Platinum for the month of June 2022. The campaign is being run across all PNG Jewellers store in India. One of Indian cricket’s brightest stars’ KL Rahul is associated with the campaign. Men of Platinum is a campaign that depicts the exemplary values that men aspire to today, it’s what they deem success to be. Platinum is a strong and pure metal. 30 times rarer than gold, and found in limited quantities around the world and hence is a much sought after precious metal globally. Platinum also never loses its natural white sheen, just like the undaunting spirit of the platinum men who adorn it. PNG Jewellers has introduced 2 piece sets of chain and bracelet in a two tone combination of platinum and rose gold. Each set priced at 3.5 lakhs rupees and onwards, is designed to embody the qualities of rare men of character like courage, perseverance, inclusiveness and resilience. These exclusively designed sets have been introduced by PNG Jewellers to the market for their differentiated designs than the usual gold jewellery. They can be worn by men as a style statement for any occasion.

Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. Dr Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers said, “Platinum has always been a metal of choice for the inimitable man. As part of the Men of Platinum campaign, we are presenting offerings that are distinctly stylized to suit the modern man of character. Platinum is one the rarest metals that allows for the creation of jewellery sculpted in minimalism and iconic styles. We hope our male clientele will love these sets.”