Making headway in its new distribution strategy, the brand launches its first franchise store in North India, reflecting the new brand identity
Kisna, from Hari Krishna Group enters North India with the launch of its first franchise store at Hisar. This marks a step forward in the shift in distribution strategy by the brand and reflects Kisna’s new philosophy and design identity that aims to fulfill its promise and vision of making diamond jewellery accessible to all modern Indian women. Curated as per local preferences and tastes, this store offers a wide assortment of designs for everyday wear and a collection of solitaires. The store opening witnessed renowned personality Rashami Desai join Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and Parag Shah, Director, Kisna Diamond and Gold Jewellery to grace the occasion.
Speaking on its first franchise store launch, Dholakia said, “Kisna, being the flagship brand of Hari Krishna Group brings to forth the endeavor of the company towards making the brand accessible and relatable for the modern Indian women across the country. As part of our rapid franchise expansion plans, we envision Kisna to continue to be a partner and confidante to every woman on all the occasions that she chooses to celebrate. Keeping up with the momentum, we are positive that with the support of our existing retailers and new partners we will contribute to the growth of the jewellery industry in India.”
Established in 2005, Kisna achieved a breakthrough with its distribution driven model – with a current footprint of 3500 across the country. The brand recently launched two exclusive franchise stores namely in Siliguri and Hyderabad and now with the new store launched in Hisar, it is on the path to paving new grounds through rapid franchise expansion across India in the near future. Shah added, "Northern India is a key market for KISNA and the launch of the store in Hisar marks the next phase of growth for us in line with our expansion plans. The strides we are making are not only to achieve our business goals but also to strengthen our connection with local consumers. The store in Hisar houses the versatile offerings of KISNA that are designed to meet the local jewellery preferences ranging from contemporary to classic and traditional designs.” At the launch, Desai said, “I am happy to be a part of KISNA’s celebration of its first launch in the northern market. Its diverse portfolio includes modern wearable diamond jewellery which reflects and resonates with the styles and preferences of contemporary Indian women. Overall, the collection is quite appealing, however, everyday wear rings and solitaires are a personal favorite of mine.”