Jewellery is an integral part of every Indian’s life. Generally, the way jewellery is passed on from one generation to the other, likewise family jeweller remains same over generations. All this is due to the ‘trust’ factor associated with a certain jeweller. One such brand from Western India is Baramati-based Chandukaka Saraf & Sons Pvt. Ltd., which is undeniably known as the ‘Most Trusted Jeweller of Maharashtra’, due to the trust and customer faith earned since 1827.

The Brand

Chandukaka Saraf & Sons Pvt. Ltd. (also known as CS Jewellers) is one of  the finest jewellers in India, having tuned with the excellence of tradition in the business of Gold, Silver and Diamonds. CS has been known for establishing new parameters in professional accountability since 1827 years in Baramati, wherein the visionary forefathers of CS Jewellers laid the foundation of the legacy of jewellery business and made the city known as the "City of Pure Gold”. The brand was founded by late Shri Chandulal Shah in the prestigious city of Baramati whose unsullied dedication was instrumental in attaining the initial reputation.

Today, the brand is handled Kishor Shah, CMD of Chandukaka Saraf & Sons Pvt. Ltd.; Atul Shah, Director of Chandukaka Saraf & Sons Pvt. Ltd. And Siddharth Shah, Director of Chandukaka Saraf & Sons Pvt. Ltd.

Pune Store

Recently, the brand launched its 13th store in Pune. The three-storied flagship store is spread  over 8,000 sq ft is located in Magarpatta City in Pune. The showroom was inaugurated at the hands of their brand ambassador, Mrs. Genelia Ritesh Deshmukh and Kishor Shah, Atul Shah and Siddharth Atul Shah, the Directors of Chandukaka Saraf & Sons Pvt. Ltd. in a grand ceremony in February 2017. While talking about the new showroom, Genelia shared, “I’m happy to be associated with CS Jewellers who are reaching out to all the parts of the city. With this new branch, they have extended their horizon. I’m always amazed to see the variety that they provide in designs and I’m in awe with the innovation that they put in.” She also mentioned that she loves coming to Pune and is always happy with the hospitality and the warmth of the people. “They are the integral part of the development, growth and journey of CS Jewellers,” she further opined.

Commenting on the USP of the store, Siddharth Shah, Director, Chandukaka Saraf & Sons Pvt. Ltd said “It has a huge traditional sprawling space with a modern touch. It uses latest technology in all areas where customers interact with sales executive. Cash at POS facility is available only at our store, which is first time in Pune.” “Besides, with each store we have raised the level of transparency and trust with our existing as well as new customers,” adds Siddharth.

In all, there 13 stores located at Baramati, Pune, Chinchawad, Chandannagar, Hadapsar Akluj, Karad, Satara, Sangola, Chakan, Bhigwan, Kolhapur, Ahamadnagar. Apart from this, there would be new stores coming up at The Vidhya Tower, Pencile Chowk, MIDC, Baramati in Maharashtra.

Jewellery
The newly launched store has Bella collection-Italian finish range with laser cutting. This fusion range includes lightweight pendant sets, rings and bracelets in 22K gold. Another collection-Saavya – is an exclusive range of oxidized necklaces in silver. Uniqueness is created by fusing ancient tribal art of yarn weaving along with oxidized temple motifs. This is not only vibrant and beautiful but also a must have for any occasion. Their Aniva collection is an exclusive collection of diamond wedding necklace sets befitting to bring out the ‘shining star’ in you. Using modern techno craft, the face value of each necklace set is enhanced much beyond its price.

Customer Service

The brand has rich heritage of serving customers, therefore by matching the pace with the trends. All those who visit the Pune showroom are treated to a personalised experience. The store has varied range of collection for different tastes that give a plenty of choice to
customers. “Our loyal customers from Hadapsar and the connecting areas were delighted at the sprawling space and new customers were delightfully surprised at the huge variety of designs that were available,” said Siddharth.

The brand follows total transparency in all dealings. Utmost care is taken to see that customer is never at a loss. IMPS/NEFT facility is made available to help in cashless digital transactions.

“The state of art facilities provided to the customers is the USP of this outlet. I’m sure that this outlet would continue with our motive of serving customers with satisfaction and value proposition. Also, keep it simple & treat every customer as a family member,” shared Siddharth.