Heritage jewellery house, Shobha Shringar will once again be the official jewellery partner for the Femina Miss India 2022 pageant. Presented by VLCC, the pageant is rooted in its vision to empower the youth and showcase the finest of India's talent on global stages. With a legacy of almost 40 years, Shobha Shringar Jewellers has adorned beauty queens in 2017 and 2021. The brand was not only the official jewellery partner but also designed the crown for Miss India 2017 and put on two great shows with gorgeous amalgamations of diamond, polki, gold and the Viktoria Collection being showcase

There is an array of events planned for jewellery connoisseurs including in-store events like ‘Photobooth’ at the Shobha Shringar Showroom themed Red Carpet. There is a special contest arranged for clients, asking them to guess who they think will be crowned Femina Miss India. This contest is scheduled July 4-10, 2022.

Snehal Choksey and his wife Nisha Choksey say that this year's partnership with Femina Miss India is special for them, "The Miss India pageant synonymous with beauty and a perfect launchpad for talent is ideal for Shobha Shringar Jewellers to officially partner for the third time around. The widely adored crowns are an exclusive Shobha Shringar creation and the finalists are dressed in exotic Shobha Shringar collections through each round, to enhance their inherent beauty with superlative ornaments. Shobha Shringar is about codes, craftsmanship, values and iconic lines rooted in heritage and culture while being contemporary. Our major collections are in gold and offer unusual stone and pearl pairings, and an assortment of designs in jadau, polki, wedding, designer and fusion jewellery. The eclectic and ethnic collections reflect styles that have vintage appeal. Our passion and dedication that goes into crafting jewellery pieces, from the smallest nose pin to a grand bridal necklace set, remains steadfast. Antique jewellery with a modern spin is the paramount feature of Shobha Shringar’s distinguishing jewellery designs.”