Tanishq’s new ad defines maternity as ‘Life Boot Camp’

The two-minute ad attempts to break stereotypes around maternity break and encourages employers not to view maternity leave as a drawback

Post By : IJ News Service On 09 May 2022 3:07 PM

Tanishq’s new ad regarding maternity leave is taking the Internet by storm. In the ad, Tanishq has attempted to break stereotypes around maternity break, referring to maternity leave as Life Boot Camp.

In the ad, a new mother, Radhika, talks about having had to train a complete newbie and listen to unnecessary advice given by seniors (elders in the family). She declares that she, however, trusted her own decisions.

The interviewer is impressed by this refreshing take on maternity leave.

Conceptualized by Talented, the ad is being hailed as a wake-up call to companies to relook at the way they perceive women who have taken a break from work for motherhood, and are ready to return. It encourages employers not to view maternity leave as a disadvantage, but consider it an essential part of a woman’s professional journey, which teaches her management skills.

 

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