The campaign is a television commercial along with extension in print, radio and the digital medium
Malabar Gold & Diamonds introduces Malabar Fair Price Promise as part of its commitment to customers. The initiative focuses on assigning reasonable making charges to a vast range of gold products. This new campaign’s tagline 'Fair Price Promise' is a clever take on the policy. Actor Anil Kapoor has been used to communicate that the making charges are priced reasonably, be it a celebrity or a common man. The supporting tagline, “For Everyone. Every Day. Everywhere” underscores the fact that the promise holds true for all circumstances. The campaign consists of a TVC, along with extension in print, radio and the digital medium. The latest campaign outlines the benefits of standardised pricing.
The TVC can be viewed here: https://youtu.be/XCj-v7XI1gI