UBM India, India's leading B2B exhibitions organiser, felicitated the nation's most preferred jewellery brands at The Sofitel, Mumbai, under the umbrella of its one-of-a-kind initiative, India's Most Preferred (IMP) for the jewellery retail industry in India.

Through this exclusively crafted campaign, UBM India added to its catalogue of year-long engagements in the jewellery portfolio, unmatched in the exhibitions business. The gala India's Most Preferred 'unveiling show' was a starry evening of style, insights, entertainment and celebration, and had industry stalwarts and thought leaders, jewellers, celebrities and fashionistas in attendance.

The packed-to-capacity do was the culmination of a grand nationwide quest for India's most popular jewellery brands. The IMP initiative by UBM India stemmed from the proactive role it plays in connecting the community and establishing superior standards within it. The survey to find out the most preferred brands was conducted in association with MRSS, the only market research organisation in India listed on the Bombay Stock Exchange. Undertaken in over 20 cities across India, the survey respondent profile comprised SEC A1 and A2 with an annual household income of INR 12 Lakh or more.

The survey based itself on factors such as jeweller trust factor, collection and range of products, brand recommendation, product & service quality, overall brand recognition and recall. The gems and jewellery (G&J) market in India is highly fragmented, and home to more than 5,00,000 players. However, a change in consumer profile along with socio-economic factors, have resulted in the domain rapidly transforming to accommodate an increasing number of favoured global, national or regional brands.

The chosen brands announced at the 'unveiling show' were accorded glittering trophies designed especially for the occasion by famed jewellery designer Poonam Soni. They will now have the exclusive privilege to license the prestigious IMP logo for all their marketing engagements, such as online campaigns, hoardings, press announcements, product packaging and advertising. The cover design of a sophisticated coffee table book was also launched that will profile these much-loved brands, their inspiring growth stories, how they have carved a niche and have risen up the popularity index and their vision for the future.

UBM India is the country's leading jewellery show organiser with four shows in India currently (Delhi, Kolkata, Chennai and Hyderabad). Globally, UBM organises exhibitions in Hong Kong, Taiwan, Europe and Istanbul. The G&J sector plays a significant role in the Indian economy, contributing around 6-7 per cent of the country's GDP. In the coming years, growth in the G&J sector will be largely contributed by the development of large retailers/brands which are guiding the organised market and creating opportunities to grow. An increasing penetration of organised players also provides variety in terms of products and designs.

The list of the brands felicitated at the India's Most Preferred Unveiling: List of felicitated brands Anand Jewels Pvt Ltd Bharti Jewellers Pvt. Ltd- Mumbai B.K. Saraf Pvt Ltd Jewellers Ganpati Jewellers Hazoorilal Legacy Jewellers J S Solitaire Jagmohan Lal Shivratan Lal Jewellers K.K Jewels Kalaneedhi Jewellers, Patiala Kashi Jewellers Khurana Jewellery House Leela Jewels Mahabir Danwar Jewellers Pvt Ltd Manepally Jewellers Mangatrai Jewellers Since 1905 M.O.D Signature Jewellery Mor Jewellers Motisons Jewellers Ltd Ranka Jewellers, Pune Ranujee Jewellers Shobha Shringar Jewellers Shree Menghraj and Bros Swarn Shree Jewels Takat Gems India Tibarumal Gems & Jewels Vishal Metallurgical Works AVR Jewellers Chennai Diamonds Jewellers Pvt. Ltd DP Jewellers Fiona Solitaires GRT Jewellers NAC Jewellers Navrathan Jewellers Pvt Ltd P.N Gadgil Jewellers Pvt Ltd. Prince Jewellery Saheli Jewellers Sawansukha Jewellers Pvt. Ltd Waman Hari Pethe Jewellers Nakshatra World Joyallukas Senco Gold & Diamonds Tanishq TBZ - The Original.