Tanishq intends to tap into the sizable Indian diaspora through its flagship store in New Jersey
Tanishq, an Indian jewelry brand, today announced the launch of its first store in the United States. Senator Robert Menendez, Senior United States senator from New Jersey and Randhir Jaiswal, Consul General of India in New York, along with John E. McCormac, Mayor Woodbridge, Sam Joshi, Mayor Edison, Wesley Mathews, Choose New Jersey Inc., Vin Gopal, New Jersey State Senator and Congressman Frank Pallone, New Jersey, were the chief guests at the inauguration of the store.
The brand aims to meet the evolving needs of Indian Americans, who comprise 4.35 percent of the state’s total population and are 387,000 strong. According to US Census Bureau, jewellery store sales were estimated at $33.2 billion in 2020, which was a 25% increase over the previous decade. Tanishq has been in the US market through e-commerce for over a year and has received positive community feedback. The launch is a part of Tanishq’s retail business expansion strategy.
The 3750+ square foot, two-story showroom on New Jersey’s Oak Tree Road, Iselin, offers 6500+ unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones.