Senco Gold & Diamonds launched the ‘Shape of You’ AI application on March 5, 2026, introducing a face-shape based jewellery styling tool across select showrooms and the Senco app ahead of Women’s Day.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

Candere, the lifestyle jewellery brand by Kalyan Jewellers, expanded its Maharashtra retail presence on January 5, 2026, with new stores in Kandivali, Nashik and Kolhapur to strengthen market reach.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

Gargi by P.N. Gadgil & Sons rolls out nationwide Black Friday promotions from November 28–30, offering flat 25% discounts across silver, brass fashion jewellery and diamond jewellery making charges to drive festive-season gifting.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Senco Gold & Diamonds announces a special ‘Infinity Abundance’ campaign from November 5-11, offering exclusive cashback on gold and attractive discounts on diamonds, inspired by the prosperity and manifestation energy associated with the 11:11 date.

VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand, ushers in the festive season with Divine Diwali – a celebration of light and legacy, presenting to its connoisseurs

GIVA, one of India’s fastest-growing jewellery brands, has announced the launch of its Grand Festive Sale, offering customers special savings across its silver, gold, and lab-grown diamond collections.

Tanishq, the jewellery brand from the House of Tata, has unveiled its annual Festival of Diamonds 2025 – “Sparkle Your Way”, alongside the exclusive launch of its new Élan Collection, at Palladium Ahmedabad, Gujarat’s first luxury mall.

KPMG’s India CX Report 2025 offers a goldmine of trade insights. Here’s a glimpse.

Vummidi Bangaru Jewellers (VBJ) Since 1900, one of India’s oldest and most trusted names in fine jewellery, has announced the launch of its annual ‘Extravagant Aadi’ festival campaign. Running from 11 July to 17 August 2025, the six-week initiative celebrates the auspicious Tamil month of Aadi with a wide range of festive offers across its showrooms in Chennai and Dallas (USA)