With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.

From the salons of the Roaring Twenties, to the showcases of today’s boldest designers, Art Deco jewellery is making a glittering comeback — one that is anything but nostalgic, finds out Priyanka Talreja Garegrat.

The Jaipur Jewellery Show (JJS), India’s biggest B2C-cum-B2B jewellery exhibition, is set to return this December with a fresh new look and feel — starting with a complete revamp of its layout.

When Prada introduced a pair of Kolhapuri-style chappals in its Spring/Summer 2026 menswear collection — labelled simply as “leather sandals”, and priced at Rs.1.16 lakh — it reinforced a familiar pattern for anyone working in the Indian jewellery industry

This year at Cannes, Indian celebrities did more than just serve fashion — they spotlighted the evolving language of jewellery on a global stage. From layered heritage pieces to bold brooches and backchains, here's a deep dive into their dazzling looks and the business takeaways for jewellers and retailers

This Akshaya Tritiya, the festival synonymous with prosperity and new beginnings, leading jewellery brands are launching meaningful collections, including spiritually-inspired creations; besides there are irresistible offers that go beyond just luxury, finds out Priyanka Talreja Garegrat

India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches

As women evolve, so does jewellery. Indian brands have remained in step with the changing needs of the modern woman, crafting Women's Day collections that defy traditional norms. These designs go beyond adornment, resonating with women who juggle multiple roles, finds out Priyanka Talreja Garegrat