Know Your Client
Why high-end jewellers believe in launching collections and how they do it
A jewellery collection is more than just a simple assortment of pieces; it embodies a meticulous process of research and thoughtful curation, Priyanka Talreja Garegrat finds out
AI finds its way to the bridal lounge of L Gopal and Sons
Guwahati-based L Gopal and Sons Jewellers has hopped on to the AI bandwagon, incorporating the tech into its retail function, discovers Suneeta Kaul
It takes a village to get an ad campaign right and here's how Senco does it
Senco Gold & Diamond skillfully crafts impactful campaigns that touch the hearts of customers living in different regions of the country, finds out Priyanka Talreja Garegrat
Gajjah – Celebrating the divinity of elephants
Chennai-based NAC Jewellers has come out with a unique elephant-themed collection, Gajjah, to mark its golden jubilee. In a conversation with Suneeta Kaul, brothers Anandha Ramanujam and Arjun Vardharaj talk about what went into the making of the collection, and what the response has been like
Unwrapping Diwali: Jewellery Retailers' Unique Gift Ideas
The jewellery industry is going all out to give different kinds of items as Diwali gifts – while mithai (sweets) is synonymous with Diwali, jewellers are making sure to give meaningful, non-perishable items to their valued clients and staff as gifts. In the process, they are nurturing their patrons and deepening their relationship with their associates, discovers Suneeta Kaul
NAC Jewellers’s latest Lotus Lounge is all about pampering brides
The Lotus Lounge is a bridal special, catering to high-end customers, and meant to pamper brides-to-be – it is the ultimate destination for wedding jewellery, N Anandha Ramanujam, Director, NAC Jewellers, tells Suneeta Kaul
Vivarambh: Elevating the Bridal Jewellery Experience
Vivarambh, a bridal lounge that transforms the very idea of shopping for wedding jewellery, is fast becoming the favourite destination of brides and their families in Pune. In a conversation with Suneeta Kaul, Tejpal Ranka, the man behind the concept, says it is an ode to new-age brides
Handling customer complaints can be a pain point, but here’s how these retailers tackle them
Handling customer complaints, dealing with irate, and sometimes, unreasonable patrons, is an important part of the jewellery retail business. Suneeta Kaul endeavours to find out how jewellers go about dealing with such difficult situations
5 Retailers Share Strategies to Combat Customer Fatigue without Overused Designs
Not all designs resonate with customers -- retailers have to come out with strategies to create more innovative and engaging designs that appeal to their target audience, says Priyanka Talreja Garegrat
The rulebook of leading the customer to the right product
While customers do their due diligence before shopping for jewellery, sometimes, they need to be nudged in the right direction by retailers. Suneeta Kaul finds out how retailers ensure their customers buy what will suit them best
The Best Mistake I Ever Made – Series I
Two industry stalwarts talk to Suneeta Kaul, explaining that what looked like a mistake initially has paid them rich dividends in due course of time
A lot can happen over tea and coffee; even conversions worth lakhs!
Serving hot or cold beverages to customers who walk into retail outlets to buy jewellery is an important step to break the ice, get to know the customers, and build a long-term relationship with them, finds out Suneeta Kaul
How do jewellery retailers figure out the buying potential of customers?
Gauging the buying capacity of customers is a complicated issue – retailers have to make an assessment based on the body language and reactions of buyers, as well as their attire and accessories, says Suneeta Kaul
Is Inflation Interfering with the way Middle Class is buying Jewellery?
With inflation peaking, retailers are experiencing a bit of a slump, with the middle class particularly sticking to pre-planned budgets and going for more of light-weight jewellery, finds out Suneeta Kaul
At this Mumbai-based manufacturing set-up, jewellery meets stunning craftsmanship, affordability & class
Uma Ornaments has been rendering exemplary diamond production jewellery for nearly 18 years now. A brand known for its exquisite craftsmanship; today it has brought to fore, excellence and has been trendsetting in its own unique way