With festive spirits accelerating, Birdhichand Ghanshyamdas Jaipurleading luxury fine jewellery brand unveils “Beyond Bridal”a festive campaign that is an extension to everything celebratory, style and fashion. Through this campaign, Birdhichand announces their exclusive collaboration with ace stylist Rhea Kapoor.

Everything synonymous as Birdhichand’s muse – Rhea Kapoor will be been styling herself in the video series while guiding one to take a fashionable walk this festive season.A classic guide to glam-up, Beyond Bridal presents unconventional and head-turning looks curated by Rhea Kapoor. The video series celebrate the brand’s exquisite jewellery designs coupled with Rhea’s unique styling sensibility.

It encapsulates four versatile festive looks incorporating and highlighting jewels from Birdhichand’s latest Rajbari collection. The campaign rings the true spirit that runs throughout the festive season. The video series emphasizes on Rhea styling four looks, • Rhea’s Diwali Party Look: With Diwali right around the corner, Rhea brought the much-needed twist to her look by wearinga chic off-white cape-saree with a stunning pair of Birdhichand’sChand SeeshPhoolEarrings.

• Rhea’s Fusion Look (Mix-It Up):With continued festivities, comes the need to stand out in crowd, for the second look Rhea opted for a more fun vibe. She paired Birdhichand’sBegum-e-Bahar Necklace centered with a bold 100 carat Columbian Emerald with a vintage Versace jacket along with an Abu Jani-SandeepKhoslaNeon Green Lehenga.

• Rhea’s Bridesmaids Look: As a bridesmaid you’ve to dress your absolute best while looking glamorous yet comfortable. For her bridesmaid’s look Rhea opted for an exquisite English polkinecklacealong with a men’s inspired Abu Jani - SandeepKhosla navy blue lehenga.

• Rhea’s Cocktail Look: To amp the glam quotient for the night, Rhea layered a Diamond Choker with a Classic Geometrical Wreath with anelegant black net Shehlaa Khan Saree.

Speaking of the campaign and collaboration, Stylist Rhea Kapoor expressed, “I have always been close to heritage jewellery and it holds a great sentimental value to me. I am super thrilled to be the face of this campaign as I’m an enthusiast of Birdhichand’s design language and craftsmanship. Festivals and weddings are all about going all out andjewellery plays a very important role while putting a look together. Through BeyondBridal we’re putting forward four festive looks that understand tradition witha contemporary zest. We’ve focused on putting together stunning jewels from Rajbari collection that complement variedensembles for different occasions”.

YashAgarwal, Creative Director, Birdhichand Ghanshyamdas Jaipur said, “Beyond Bridal revolves around a fresh perspective towards festive dressing and selecting perfect jewellery to create classic looks. Who better than Rhea could we think of when we first thought of this concept? She is no doubt one of India’s finest fashion stylists with a very distinctive aesthetic and understands the heritage of our brand. Thesynergy shared was exceptional and we look forward to receiving a positive feedback from our elite clientele”.

The video series showcases opulent jewels and attractive ensembles that are perfect for the festive season. Through this campaign, Birdhichand aims to create an unconventional identity with a fun and vibrant concept i.e.#BirdhichandGoesBeyondBridal.