The commercial generated buzz amongst viewers and garnered over 100 million views across platforms in 23 days.

Marking the first collaboration between the two Bollywood powerhouses and showcasing the exquisite collection from Malabar’s Mine Diamond jewellery collection, the video has Bhatt and Kapoor walking the audience through different occasions such as marriage proposals, anniversaries and birthdays, where diamonds make for the perfect gift. The campaign highlights how diamond jewellery can help express one’s true emotions and unsaid words – whether it is towards a loved one, or to oneself and instill confidence.

M.P. Ahammed, Chairman, Malabar Group, spoke on the two actresses being the face of the brand. “Kareena Kapoor Khan and Alia Bhatt were perfectly poised to get our message across, and they have done so in the most amazing way. I have confidence that the video will attract an even larger viewership,” he added.

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With over 335 showrooms across 11 countries in the Middle East, the Far East, India, the USA & the UK, Malabar Gold & Diamonds is currently ranked as the 6th largest jewellery retailer globally.

In addition to their signature Mine diamond jewellery collection, the brand also offers more than 25 exclusive brands and collections, with exquisite designs in gold, diamonds, and precious gem jewellery.