Dhaval Raja, the chief general manager of Senco Gold, is considered a visionary in the realm of gold and jewellery. He highlights the brand's renowned craftsmanship, emphasizing its commitment to offering the finest quality to consumers worldwide. Senco's collections, such as the Rajwada collection and the Viva collection, cater to various needs, including bridal wear, daily wear, and occasional wear, ensuring that the brand's appeal extends beyond regular styles to encompass the entire family.

Raja emphasizes the brand's strong design team, which conducts extensive market research to understand and meet the diverse needs of consumers. Senco collaborates with craftsmen across the country and maintains its own manufacturing hubs to ensure sustainable and ethical practices. Adhering to government regulations, Senco operates in a highly competitive industry, where adherence to ethical standards is paramount.

Despite its rich legacy spanning 80 years, Senco embraces the digital era, leveraging e-commerce and online retail platforms to connect with customers, especially in the post-COVID era. The brand offers virtual try-ons and a seamless omnichannel experience to enhance customer satisfaction.

While digital platforms play a significant role, Senco recognizes the importance of physical stores in the jewellery-buying experience. Customers still prefer to try on high-ticket items like jewellery in person, valuing the emotional connection and sentimentality associated with their purchases.

Raja observes a shift in consumer expectations, where the emphasis is not only on engagement but also on delivering memorable experiences. Consumers are more informed about product details and seek transparent and trustworthy brands. As the brand continues to evolve and expand its reach across India, including through its IPO last year, Senco remains dedicated to providing exceptional service and experiences to its customers.