Tribe Amrapali, a renowned jewellery brand under the House of Amrapali, is expanding its presence with a strategic focus on airport retail and malls. With recent store openings at Mumbai Airport (T2, Domestic Departure) and Hyderabad International Airport, along with key locations in major malls across India, the brand is poised to launch its 20th store soon in Pune.

The surge in airport retail opportunities in India has prompted several brands to enhance their retail footprint across prominent airports nationwide. Tribe Amrapali is capitalizing on this trend by rapidly scaling its presence in both airports and malls throughout the country.

In recent months, Tribe Amrapali has unveiled stores at prominent locations such as Ambience Mall Vasant Kunj in Delhi, Ahmedabad Palladium, Mall of Asia in Bangalore, and most recently, Pacific Mall in Delhi, marking its 18th store. The upcoming opening in Pune will mark the brand's 20th store.

Akanksha Arora, CEO of Tribe Amrapali, highlights the brand's balanced sales distribution between online and in-store purchases, catering to a diverse clientele of modern women across different age groups. By expanding its physical retail presence, the brand aims to provide consumers across India with an immersive experience of its jewellery offerings, while also targeting international expansion, supported by the strategic placement of 7 stores in airports across India.

Tribe Amrapali underscores the significant growth in airport footfalls, citing data indicating a doubling of domestic airport passengers to 2.62 crore over the past decade. Notably, cities like Hyderabad and Bengaluru have experienced substantial growth in domestic footfalls, reflecting the brand's strategic decision to establish stores in these thriving airport locations. With airports in cities like Ahmedabad, Guwahati, and Delhi also witnessing considerable footfall increases, Tribe Amrapali is strategically positioned to tap into this growing market segment.