Consciouscarats Private Limited Unveils Ashth: Pioneering Luxury in Lab-Grown Diamond Jewellery

Bringing a strong commitment to sustainability, innovation, and impeccable craftsmanship, Ashth aims to redefine the industry landscape

Post By : IJ News Service On 14 May 2024 2:02 PM

ConsciousCarats Private Limited is thrilled to introduce Ashth, a groundbreaking standard in luxury lab-grown diamond jewellery. With a strong commitment to sustainability, innovation, and impeccable craftsmanship, Ashth aims to redefine the industry landscape.

The market for lab-grown diamonds is experiencing rapid growth, with projected sales in India expected to surge at an impressive 14.8% CAGR over the next decade. Recognizing this shift, Ashth is poised to lead the industry's transformation.

Mukesh Shah, Founder of Ashth, expressed his excitement for the launch, stating, "Ashth embodies years of research and dedication to offering consumers ethically sourced, environmentally friendly, and affordable alternatives in the diamond industry. We are proud to introduce Ashth as a symbol of excellence and integrity in lab-grown diamond jewellery."

Kaivan Shah, Co-founder of Ashth, shared his vision for the brand, saying, "At Ashth, we aim to redefine luxury by offering meticulously crafted lab-grown diamond jewellery that not only dazzles with its beauty but also aligns with modern values of sustainability and accessibility. Our goal is to make luxury accessible to all while driving positive change in the industry."

The name "Ashth" is derived from the Sanskrit word "Ashtapailu," representing the eight facets of a diamond and their corresponding core values. These values include the 4Cs of natural diamonds - Color, Clarity, Cut, and Carat, along with Ashth's Lab-Grown Diamonds' four core values - Conscious Practices, Cost-Effectiveness, Craftsmanship, and Creativity. Each Ashth piece reflects these dimensions, meticulously crafted to embody integrity, traceability, and luxury.

The Signature Ashth Diamond epitomizes the brand's commitment to excellence. Featuring a unique Ashth Octagon Shape with a brilliant cut boasting 97 facets, the diamond showcases a hearts pattern visible from the bottom and arrows pattern from the top, symbolizing both the eight facets of a diamond and their core values.

The Ashth Collection offers a diverse range of exquisite jewellery, including rings, earrings, necklaces, pendants, bracelets, and bangles. Their promise includes versatility in designs and styles, a 75% lifetime buy-back guarantee, round-the-clock support and assistance, IGI Certifications, customization options, and fast and reliable shipping services.

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