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Crafting Exclusivity: Renu Oberoi on Serving the High-End Jewellery Market

In the high-stakes world of luxury jewellery, Renu Oberoi’s eponymous label stands out for its bespoke designs and commitment to exclusivity. Speaking to Indian Jeweller, she discusses the nuances of serving high-net-worth clients, the strategies behind her brand’s enduring appeal, and her vision for the future. Excerpts:

Post By : IJ News Service On 19 November 2024 5:34 PM

Q: What distinguishes high-net-worth clients from other jewellery buyers, and how do you go about understanding their unique preferences and expectations?

A: High-net-worth clients value exclusivity, sophistication, and unparalleled quality, seeing jewellery as a reflection of their identity and values. Our brand caters to them by offering one-of-a-kind pieces, ensuring every design is unique and cannot be replicated. This commitment to exceptional craftsmanship and exclusivity aligns seamlessly with their refined preferences.

Q: How do you ensure that the retail experience you offer matches the exclusivity and personalization expected by high-end buyers?

A: We curate an intimate, tailored shopping experience by offering private consultations in an exclusive setting. Every interaction is focused on making our clients feel valued, understood, and truly special.

Q: High-end jewellery often requires a fine balance between creativity and commercial viability. How do you find the balance between creating bold, artistic designs and meeting market demands?

A: Striking this balance is not always easy, but our clients appreciate the quality and craftsmanship behind every piece. We focus on creating innovative, timeless designs that embody exclusivity, and are worth their price point, ensuring they appeal to both aesthetic sensibilities and investment value.

Q: The luxury market is constantly evolving. What strategies have you employed to adapt to changing consumer behaviour while maintaining your brand’s distinct identity?

A: We stay ahead by embracing trends that align with our brand ethos. Through constant innovation and a focus on creating timeless designs, we ensure our offerings resonate with evolving consumer tastes without compromising our core identity.

Q: What sets your brand apart? Is it the focus on personalization, a signature aesthetic, or the overall Renu Oberoi experience? 

A: Our brand is defined by unparalleled craftsmanship, timeless aesthetics, and a deep commitment to exclusivity. Every piece is a one-of-a-kind creation, and the Renu Oberoi experience is designed to offer a sense of luxury, artistry, and personal connection that is truly unique.

Q: As a high-end jeweller, how do you measure success? Is it purely about sales, or do you focus on long-term client relationships, brand reputation, or other factors?

A: Success lies in fostering loyal clients who return to us repeatedly, trusting our quality and artistry. Building enduring relationships, backed by our reputation for excellence, is a far greater measure of success than just sales.

Q: What is your vision for the Renu Oberoi brand? What do you want it to be recognised for, and where do you see it in the next 10 years?

A: I envision Renu Oberoi as a global symbol of bespoke luxury and timeless elegance. In the next 10 years, my goal is to establish flagship stores in key cities across India, while expanding our presence internationally, making the brand synonymous with exclusivity, artistry, and exceptional craftsmanship on a global scale.
 

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