%% Rhodium is universally celebrated amongst rarest precious metals and considered to be the most expensive amongst all other metals in the platinum group. In the last few years there has been much contemplation about its status as a precious metal worthy of making it to the rank of a ‘healthy investment commodity.’ With so much being written, debated and discussed about the metal, it has gained tremendous popularity worldwide. %% Au Finja, a leading manufacturer of 22karat machine-made bangles, has been using rhodium dust to beautify its gold bangles for several years now. Now, the designing and R&D team at Au Finja have started invested more time and effort to create classier looking bangles with a higher proportion of rhodium plating for the popularity value. %% Says Mr. Ajay Sobhraj (CEO-Director, Au Finja), “Au Finja has always offered a variety of bangles and kadas in 22karat gold that also have a dash of rhodium in them which we call ‘rhodium plating’. These bangles are popular amongst buyers because of the platinum/ white gold glaze that the metal brings to the designs. You will find our bangles plated in both white rhodium and black rhodium. Au Finja bangles plated in rhodium have been available since the inception of the company but I must admit that my father, Late Mr. Raghunath Sobhraj Pahuja used rhodium-plating for the bangles that he designed almost 3 decades ago when he pioneered the technique of machine-cut bangle manufacturing. It’s nice to see it termed as ‘trend’ today.” “We have sold over 400 designs of 22k gold bangles plated with rhodium. Rhodium plating gives a luminous texture that is liked by a large number of our end buyers. It has always had a market. Designs with rhodium dots embedded in gold have been doing exceptionally well since these rhodium dots seem like studded diamonds” explains Nerav Shah, Head of Marketing and Sales at the company.